meta_pixel
Tapesearch Logo
Log in
The Passionate Few

Brian Smith - The $1.8 Billion UGG Boots Story!

The Passionate Few

OMAR ELATTAR

Education, Entrepreneurship, Self-improvement, Business

4.9602 Ratings

🗓️ 23 May 2018

⏱️ 64 minutes

🧾️ Download transcript

Summary

In this episode we dive into UGG founder & Author, Brian Smith a young Australian surfer in the late 70's searching for the next big thing. Little did he know that while putting on his Australian sheepskin boots, he would of thought "AHA THAT'S IT!" and that it would grow into one of the world's most iconic brands. Now UGG is now a billion company.

We discussed everything from how he first sold the boots out of his truck & persisted through 100's of rejections, secured investors, marketed, networked, scaled & ultimately built the billion-dollar-brand & global phenomenon from scratch. Simply put - Brian shared the ENTIRE UGG story!

 

Checkout Brian Smith's book: https://amzn.to/2SjMhnd

 

Click below to follow Brian Smith: https://briansmithspeaker.com/

 

-----CONNECT WITH OMAR HERE-----
TEXT OMAR HERE : +1 (310) 855-3771
Follow OMAR On Instagram Here: https://www.instagram.com/omar_therockstar/
BUSINESS INQUIRIES, SPONSORS & FAN MAIL PLEASE EMAIL: Productions@OmarElattar.com

 

Join The FREE "VIP" List Here For FREEBIES, BEHIND-THE-SCENES & DAILY WISDOM FROM OMAR & THE TEAM HERE: https://podcastmastery.org/optin-main

Transcript

Click on a timestamp to play from that location

0:00.0

Hi, I'm Brian Smith, the founder of the billion-dollar Ugg brand, and I am one of the passionate

0:06.2

few.

0:08.4

Hey guys, thanks for tuning in to this episode of The Passionate View podcast.

0:12.0

It's your host, Omar here, and in today's inspiring interview, we get to hear from Brian

0:16.5

Smith.

0:17.5

He's the founder of Ugg Boots, and we get to hear the whole story of not only how Brian

0:21.3

conceived the idea for Ugg Boots on the sand on the beach one day, but ultimately how he

0:26.2

ended up taking action and how even though some of those early years were tough and had lots

0:30.5

of challenges, Brian would ultimately triumph and prove resilient to turn his idea into a reality.

0:36.3

And Brian also gets into what it's like to find the right

0:38.6

partners and investors and acquisitions and all the business side of it, but more powerfully is his

0:44.1

story and how actually the first five years of Ugg outsold the first five years of Nike's sales.

0:51.0

So it's a really interesting story of explosive growth and one man's determination

0:54.7

to make those dreams a reality. So hope you guys sit back, really get inspired by this one,

0:59.7

and apply a lot of the wisdom to your own life because it is a wild story. And we hear the

1:04.6

whole thing from scratch. And you should also know that Uggs as of this year is projected

1:09.6

to not only be a billion dollar business doing two billion in sales, but they are not stopping any time soon. We're talking crazy explosive growth. That's a cultural phenomenon. And also because so many of you have reached out and asked me, hey, Omar, how do you get in touch with these dream guests? Well, don't worry. I put together a free resource in the description below. And if you

1:29.0

click it, I'll send you over my top three secrets to help you get in touch with anybody. So if you

1:34.1

have dream guests or show or a podcast or you want to collaborate, so you can check that out

1:37.9

in the description below and I'll send you those top three secrets. But with no further ado,

1:41.8

let's get right into this interview. So sit back, relax, and enjoy the inspiring story, the founder of Ugg Boots, Brian Smith. Enjoy. Thanks for being on the show today, Brian. My pleasure. Thanks for having me. Absolutely. Thanks for having us here. It's a beautiful home. Great. I love it. Thank you. So let's get right into it. A lot of people know about the

2:02.1

Ugg brand. Where did this all begin? I know you have a wild journey. So can you tell us a little

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from OMAR ELATTAR, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of OMAR ELATTAR and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.