Brian Niccol: A Plan to “Get Back to Starbucks” 10/31/24

Squawk Pod

CNBC

Business News, Investing, Business, News

4 • 494 Ratings

🗓️ 31 October 2024

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

After leaving Chipotle to lead Starbucks, CEO Brian Niccol has a plan to turn the iconic coffee brand around. Niccol sat for an exclusive interview with Andrew Ross Sorkin after his first eight weeks at the helm of Starbucks; he’s learning from three straight quarters of declining sales and implementing menu, pricing, and timing changes to the coffee chain. Next, SharkNinja manufactures appliances like robot vacuums, air fryers and ice cream makers, and CEO Mark Barrocas says, those are just the beginning. He discusses the company’s diversification and the impact tariffs could have on his business. Plus, a district attorney ordered Elon Musk to attend an emergency court hearing over his pledge to award $1 million to registered voters in Pennsylvania, eBay’s current quarter guidance fell short of expectations, and Comcast is exploring a separation of its cable networks business. Brian Niccol - 12:21 Mark Barrocas - 24:12 In this episode: Becky Quick, @BeckyQuick Joe Kernen, @JoeSquawk Andrew Ross Sorkin, @andrewrsorkin Cameron Costa, @CameronCostaNY

Transcript

Click on a timestamp to play from that location

0:00.0	Bring in show music please.
0:04.0	This is Squackpot and I'm C. NBC producer Cameron Costa.
0:08.0	On today's episode,
0:10.0	From Burritos to Barista's, Starbucks's new CEO Brian Nickel was poached from Chipotle.
0:18.0	And now that he's leading the iconic coffee brand, he sat for an exclusive interview with our own Andrew and he shared
0:25.0	his big plans for a Starbucks turnaround. We just made the announcement about not
0:29.6	charging for Alt Milk so that we're going to make our pricing architecture more transparent, easier
0:34.7	for people to understand.
0:36.0	Oat Milk Upcharge, no more.
0:38.7	Our team has other ideas too.
0:40.5	It's obviously taco flavored coffee.
0:43.0	Big buyer of that?
0:45.0	Taco may be a burrito flavor.
0:47.0	And you've seen it on your counter, in your closet, or on your social media feed. It's Shark Ninja.
0:54.4	CEO Mark Barocas talks about his many, many products like a new slushy maker.
1:00.0	That product has only launched six weeks ago and it has 200 million impressions already on social media.
1:07.0	Those conversations plus, Elon Musk is in hot water over his million dollar giveaway and our parent company
1:14.6	Comcast has some big news this quarter. It's Thursday October 31st, happy
1:21.0	Halloween. Squawk Pod begins right now.
1:24.0	Stand Becky by in three, two, one, queue please.
1:29.0	Good morning everybody and welcome to Squawkbox right here on
1:32.6	c. We are live from the NASDAQ market site in Times Square.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from CNBC, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of CNBC and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.