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LinkedIn News

From the news team at LinkedIn, I'm Jesse Hempel and this is Hello Monday.

It's our show about the changing nature of work and how that work is changing us.

Now last fall, my wife and I set out to replace our car. Our family had expanded by a couple

of kids and seemed to be a dog and the car had not. We did all this research before we even went

shopping. I borrowed my dad's subscription to consumer reports. We made a spreadsheet, we listed

every type of vehicle. We made these calculated bets on whether we thought the electric charge

infrastructure was going to improve in Brooklyn in the next decade. And then we chose our car.

We brought it home. And immediately, everywhere around us, everyone seemed to have this car.

A quarter of the people in our building have this same car. I know because I look out the window

into our parking lot every day and I see it. They're even the same color. You know, I thought we were

being so original, but as it turned out, we'd had the same idea as everyone else. It pretty much

the exact same time. That's how decisions work, of course. We're influenced in all kinds of

subtle ways by so many things around us. Just ask anybody in the marketing field. I mean, they

probably knew before I did what kind of car we would get. But I'm an American. And more specifically,

a product of this moment in history. I have been raised on this notion of the self. I'm independent.

I make my own decisions. As my two-year-old says all the time, I can do it myself.

So what exactly is the self?

Today's guest is Brian Lowry. He's a social psychologist and he runs the leadership for

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