BRIAN LITTLEFIELD | Clean Fuel for Physical Progress (Ep. 601)

Undaunted.Life: A Man's Podcast by Kyle Thompson

Religion & Spirituality

4.9 • 1.5K Ratings

🗓️ 28 May 2024

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, we welcome Brian Littlefield to the show. He is the Co-Founder and current Chief Product Officer of Jocko Fuel. In this interview, we discuss how his brother being diagnosed with childhood cancer made him interested in health and wellness, how he started learning more about nutritional supplementation, the value he gained from mixing his own supplements and testing them on himself and his training partners, how he got connected with Jocko Willink and Pete Roberts to launch Jocko Fuel, what makes Jocko Fuel “cleaner” than other supplement companies, how their hydration and energy drinks different significantly from others on the market, what kinds of supplements people should be taking regardless of their budget, what nootropics are and why they are so popular, future Jocko Fuel products, and much more. Let’s get into it… Episode notes and links HERE. Donate to support our mission of equipping men to push back darkness. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	I'm your host Kyle Thompson. This is Undaunted Life a Man's Podcast.
0:23.8	I'm your host Kyle Thompson.
0:25.6	Let's get into it.
0:27.1	All right guys, you got a special guest on the podcast today.
0:28.9	His name is Brian Littlefield.
0:30.6	So he is the co-founder of Jocco Fuel. He's actually still serving there as the chief
0:34.7	product officer and he's also a BJJ Blackbell. You basically can't work at Jocco Fuel or
0:38.8	origin unless you're a blackbell and Jiu-Jitsu apparently. But the cool thing about him is he's got a very very long story of how he got into the current role that he's in he didn't just get there because he's a good business guy or good sales guy or good marketing guy this is a guy that's been tinkering with nutrition and supplementation for a very very long time and so in this particular interview we go into you know how a childhood diagnosis of cancer for his brother
1:01.0	how that kind of led him down this path of trying to
1:03.2	figure out different ways that you can supplement and diet maybe kind of like an
1:07.1	anti-cancer type diet type of a thing why he got interested in studying these things
1:11.7	but also studying the business of that how he
1:13.7	lost over a hundred pounds of himself personally and in addition to that when he
1:17.9	started doing Jiu-Jitsu he started working and compounding and doing some different
1:21.4	things creating his own supplements and kind of testing it on himself.
1:24.1	He was like his own lab rat and the guys that he rolled with were his lab rats as well.
1:27.8	But we get into the original Jocco fuel, which was called Origin Labs, and then they met Jocco he became a partner in origin and then they created the Jocco Fuel brand and then when we get
1:38.8	Into the discussion about Jocco fuel we're talking about okay How are you guys clean because a lot of people say that they're
1:44.6	clean and then you look at the ingredients and you're like this doesn't seem
1:46.8	very clean and so for them why clean ingredients why not just go with cheaper
1:50.3	ingredients that you can just make bigger margins on.
1:54.0	But we talk about what are some of the risks people take
	...

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