Brewing Success: Matt Rolnick's Path from Media Sales to Real American Beer
Your Brand Amplified
Bleav + Anika Jackson
5.0 • 132 Ratings
🗓️ 26 July 2024
⏱️ 31 minutes
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| 0:00.0 | Step into the world of success with your brand amplified, the ultimate |
| 0:05.6 | podcast designed to unravel the intricacies of thriving businesses. I'm your |
| 0:10.2 | host, Onica Jackson, and I'm on a mission to uncover the stories, strategies, and secrets that have propelled |
| 0:16.8 | entrepreneurs and business leaders to success. I have a very interesting guest on today. |
| 0:25.0 | Matt Rulnick is the senior VP of partnerships and events for real American beer. |
| 0:31.0 | You are an influencer, you have been a best-selling author, you have an |
| 0:36.8 | Udome course with over 35,000 students, and that's just the tip of the iceberg. |
| 0:42.4 | So thank you for being here and I'm really excited to dive into all of your interests and how all these things came about and how it brought you to the world of beer and whole kogan. |
| 0:52.8 | Well, thanks Anika, excited to be talking about all this. |
| 0:57.1 | So yeah, so fire away, I love talking and I love partnerships and I really enjoying my new role at Real American Beer and working with all Colgan. |
| 1:05.0 | Yeah, I can imagine that it's a really fun environment. |
| 1:08.0 | So you have had a variety of careers, real estate, you know, business development, events, all of these |
| 1:15.2 | different things that have led you to where you are today. |
| 1:17.8 | So what was the first job? |
| 1:18.8 | What was the start of who you are? Well I would say I'm always very entrepreneurial, so I actually started a business in college |
| 1:29.0 | and it actually turned in, I didn't take a traditional job, I actually started a marketing publishing business out of school. I went to University of Wisconsin Madison. |
| 1:36.0 | And I realized quickly that my strengths were partnership sales marketing business development and I like doing special promotions and events. |
| 1:45.5 | So that's where I'm always a pretty gregarious guy who likes connecting with people and nurturing |
| 1:50.3 | with relationships. So I have always gravitated towards that so that was my |
| 1:54.5 | background and then I worked in a lot of media I've sold probably every media you can |
| 1:58.6 | imagine whether it be radio newspaper direct mail and then I worked for a group lot in the early days when they first started, |
| 2:06.0 | which was a lot of fun watching a company go, you know, very quickly to 12,000 employees. |
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