Brett Heyman: Edie Parker Founder and Creative Director

Second Life

Clique Media, Female Founder, Entrepreneurship, Career Change, Career Pivot, Fashion & Beauty, Hillary Kerr, Personal Journals, Who What Wear, Clique, Career, Arts, Business, Careers, Second Life, Career Advice, Self-made, Entrepreneur, Mydomaine, Society & Culture

4.7 • 3K Ratings

🗓️ 25 May 2020

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Brett Heyman is the founder of Edie Parker, the vintage-inspired acrylic handbag and accessories brand seen on virtually every red carpet ever. But just last year, Brett pivoted the brand in an unexpected way: into a cannabis accessories and private label flower company named Flower by Edie Parker. Find out how working in PR for brands like Gucci and Dolce and Gabbana led her to create an iconic brand of her own.

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Transcript

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0:00.0	Hi everyone, I'm Hillary Kerr, the co-founder and chief content officer of Who What Wear,
0:12.3	and this is Second Life, a podcast spotlighting women who have truly inspiring careers.
0:19.2	We're talking about their work journeys, what they've learned from the process of setting
0:24.0	aside their doubts or fears and what happens when they embark on their second life.
0:30.1	Today I'm speaking with Brett Heyman, the founder and creative director of the Fabulous
0:35.3	Accessories brand, Edie Parker.
0:38.7	Brett released her first collection of vintage inspired acrylic bags back in 2011, marked
0:44.3	by their unapologetically bold and often irreverent aesthetic, think bags with words like
0:49.6	kale and weed ingrained on them.
0:52.6	Brett has also expanded into home accessories and just last year launched Flower by Edie
0:58.5	Parker, making a huge brand pivot into the world of cannabis of all things, creating everything
1:05.2	from hand-blown glass pipes to rolling trays to the brand's own line of private label
1:11.3	flower.
1:12.3	But, before Brett was building an accessories brand, coveted by the likes of Kate Hudson,
1:18.5	so launched Knowles and Reese Witherspoon, shoots working in the PR world for brands like
1:23.8	Gucci and Dolce & Gabbana.
1:26.0	I can't wait for you to hear how her first life involved her current one.
1:30.8	Now on Second Life, it's Brett Heyman.
1:35.8	Hi Brett.
1:36.8	Hello Hillary.
1:37.8	This makes me so excited that we're doing this.
1:40.1	Thank you so much for taking the time, first of all.
	...

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