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The Casey Adams Show

Brett Berish - CEO of Sovereign Brands on Building Luc Belaire, Ace of Spades, and McQueen Violet Fog

The Casey Adams Show

Listener.com Podcast Network

Business, Entrepreneurship

4.8637 Ratings

🗓️ 21 September 2020

⏱️ 35 minutes

🧾️ Download transcript

Summary

In 2012, Brett Berish launched Luc Belaire, an award-winning line of French sparkling wines. Since being notably touted by longtime ambassadors Rick Ross and DJ Khaled, their signature black bottles have evolved into symbols of self-made success for prominent artists, athletes and entrepreneurs alike. In just five years, the brand’s flagship blend Belaire Rosé ranks as the top-selling French sparkling wine sold in the United States. Tapping into this spirit of independence, Belaire launched their Self-Made Tastes Better campaign to celebrate artists who have challenged convention and paved their own path to success. The campaign is driven by a video series that features Brett sitting down with various artists to discuss the process of building their career from the ground up. In addition to highlighting the journey of Rick Ross and DJ Khaled, Belaire has shared the self-made stories of artists such as Post Malone, Steve Aoki, Nipsey Hussle, Dave East, Diamond Platinumz, A Boogie Wit Da Hoodie, Russ and Rapsody. Forbes Article: https://www.forbes.com/sites/julianmitchell/2018/05/21/sovereign-brands-ceo-brett-berish-is-building-a-self-made-spirits-empire/#1414b6b28794 Follow Luc Belaire on Instagram: https://www.instagram.com/officialbelaire/?hl=en Learn more about Sovereign Brands: https://www.sovereignbrands.com Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Monarch, Legacy of Monsters, an Apple original series.

0:04.0

The world is on fire. I decided to do something about it.

0:09.0

On November 17th.

0:11.0

This place, it's not ours.

0:13.0

Believe me.

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The most massive event of the year arrives.

0:20.0

If you come with me, you'll know everything.

0:22.9

I promise.

0:24.7

Monarch, Legacy of Monsters.

0:27.2

Streaming November 17th, only on Apple TV Plus.

0:32.2

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dot com slash service gpt what is going on everyone kacy adams here welcome back to the rise of the young

1:04.4

podcast on today's episode we have brett bearish here with us brett barish is the founder and CEO of Sovereign Brands.

1:13.3

Founded in 1999, Sovereign Brands is an independent international wine and spirits company.

1:19.0

Family owned and operated for nearly two decades.

1:21.7

The company is responsible for producing a growing list of leading global spirits brands across categories.

1:28.3

In 2012, Beres launched Bel Air, an award-winning line of French sparkling wines.

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