Hi guys welcome back, this is your energy, this is your host, Etta. And today I have the

me the wonderful founder of Sweet Chemistry. This is a beautiful line that I've

been really enjoying recently and I've had a great time a great experience with it as a consumer and I can't

wait to talk to the founder who's with us today, Alec Baddis.

Welcome to the show, Alec, I'm so excited to be interviewing you.

Thank you, thank you very much.

This is my first podcast since launching, so I'm really excited too.

Oh, wow, well, I'm very honored to be hosting you for your first podcast, and I really can't wait to learn about the brand

it's absolutely a wonderful line from what I've experienced so far but Alec I would love to get

started with you and your career background because I know you've had a lot of really great moments in terms of contributing to the beauty industry and you're truly a trailblazer here.

So I would love to learn about you and everything that led up to sweet chemistry and finding the

brand. Thank you yes. So a little bit of all my history I started out as a

chemist for a QC chemist actually quality

control chemist for Pfizer in 1990 and moved into R&D for the L'Oreal group

where I was a VA chemist at what they call a value analysis chemist.

And then they switched me to marketing in the mid-90s, went on to sort of Victoria's

Secret Beauty and NARS and have been sort of in marketing ever since,

but had that background all the way from QC to R&D.

So the clients that I was getting sort of as a consultant were various sort of

startups in the industry that wanted someone who understood both from

product to

to sales.

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