Breaking the Alcohol Barrier: A New Path to Professional and Personal Success with James Swanwick

Braving Business: Tales of Entrepreneurial Resilience and Courage in the Face of Adversity

Tal J Zlotnitsky

Entrepreneurship, How To, Business, Education

4.9 • 1.5K Ratings

🗓️ 7 July 2025

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this compelling episode of Braving Business, we sit down with James Swanwick—esteemed alcohol-free coach, investor, entrepreneur, and former ESPN SportsCenter anchor—who is revolutionizing how high-performing professionals view alcohol consumption. As the creator and founder of Project 90, a neuroscience-based program boasting a remarkable 98% success rate in reducing alcohol consumption, James offers profound insights into the transformative power of an alcohol-free lifestyle. His upcoming book, CLEAR: How to Achieve Success Without Alcohol, launching March 18, 2025, promises to be a game-changer for entrepreneurs, executives, and health enthusiasts alike.

Key Topics Covered:

Alcohol-Free Wealth: Discover how cutting back on drinking can dramatically enhance your career, family life, and financial standing.

Breaking the Stigma: Learn why abandoning alcohol is becoming the ultimate status symbol among high performers.

The Neuroscience of Quitting Alcohol: Delve into the science behind Project 90's exceptional success rate, starkly contrasting with traditional methods like AA.

Main Insights:

James shares his journey from a high-profile media career to becoming a leading figure in the alcohol-free movement. His expertise, featured on popular podcasts like High Intensity Health and Lead On Purpose with James Laughlin, underscores the profound impact of ditching alcohol on personal and professional success.

Actionable Takeaways:

Reframe Your Perspective: Understand the hidden costs of alcohol on your productivity and health.

Adopt Science-Backed Strategies: Leverage neuroscience-based techniques to reduce alcohol consumption and boost clarity.

Embrace New Norms: Position yourself as a forward-thinking leader by making alcohol-free living a status symbol.

Tune in and discover how an alcohol-free lifestyle could be the key to unlocking your full potential in both business and life.

Connect with James:

www.jamesswanwick.com

IG: @jamesswanwick

LinkedIn: https://www.linkedin.com/in/jamesswanwick

www.BravingBusiness.com - Co-Hosted by Tal Zlotnitsky & PJ Benoit

Transcript

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0:00.0	Hey there, I'm Talz Latnitsky from Ignite IT Consulting. You know me from the Braving Business
0:07.2	podcast, but when I'm not behind the mic, I'm helping tech startups and established companies
0:12.1	ignite their full potential. I also help entrepreneurs and businesses in distress reset for success.
0:18.6	With over three decades of entrepreneurial success,
0:21.4	I bring hands-on experience to drive growth,
0:23.8	navigate turnarounds, raise capital,
0:26.2	and lead to innovation.
0:28.0	Whether it's executive coaching or strategic transformation,
0:30.9	I'm here to turn your business challenges into success stories.
0:34.8	Visit igniteitconsulting.com and let's spark that change together.
0:39.8	That's igniteit consulting.com. Your journey to business brilliance starts now.
0:47.0	And one last quick thing. If you enjoy this episode, please stay on after the show to learn more
0:52.1	about the braving business podcast and other great episodes for you to discover.
0:56.0	And now, let's get the show started.
1:13.1	Well, hello there.
1:23.8	ACDC. You know what? I was actually at a at a trivia competition yesterday. And, and I learned something I can't believe I didn't know.
1:28.2	Hello there. Back to you. I can't believe, I'm going to tell you something,
1:32.8	so maybe it's a little embarrassing. I did not know Led Zeppelin was actually a British band.
1:36.9	Did you know that? Yes. Why did you not know, what, you thought they were American?
1:49.4	Yes. Oh, boy. It's okay. It's okay. I forgive you. All right. Thank you. I knew you would have known it. I was like, you know, PJ would have known it. I didn't. And In excess was an Australian band. Did you know that?
1:54.3	I did know that. I bet James knew that. James, you must have known that, right?
2:03.8	I did know that. Yes, Michael Hutchins was the lead singer of Inexcess, very popular Australian band, ACDC, Australian band, Led Zeppelin, British.
	...

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