Hello and welcome to the ThoughtWorks podcast. My name is Alexei. I'm the head of tech for Brazil,

and I will be your host this time. And I'm here with Swapneill. Hello Swapneau. Would you mind

introducing yourself? Hello, Alexi. Hello, everyone. My name is Swapnil Despande. I am the head of innovation for ThoughtWorks,

and I lead the incubation team, and I am from India.

Maybe we could start talking about what innovation is. So what do you mean by innovation?

So when I talk to people about innovation and ask what they mean by innovation, I hear a variety of answers such as improving something, creativity,

innovation means change, innovation is doing something new or it's experimental community.

So you see people think of innovation in a lot of different contexts.

I personally would like to define innovation as

creating something new that generates tangible value to the intended audience. Or in a simpler way,

innovation is about creating something new that either saves time or efforts or costs or more

importantly opens up new markets or opportunities for people and companies.

So here we need to focus on two aspects.

One is new and the tangible value because both are extremely important for that to be

qualified as innovation.

If it is not new and if it is not bringing tangible value, I would prefer to call it as,

I wouldn't prefer to call it as innovation. They would rather

be improvements or experiments or simply creative ways of doing things. And I think most innovation

companies or innovative companies that you can think of right now have been successful because

they have been able to build innovation as a culture of the organization. Yeah, it's definitely

something I guess every company is pursuing at the moment.

And since we're having the speed of change and the speed of new technologies grow rapidly,

...