For us, we are not leading with the regenerative and sustainability piece of our business.

We're leading with the taste and the nutrition.

And the opportunity for brands like Pacha is to then continue to tell that story,

like as a customer retention tactic in some ways, but also just as the mission of our brand is really to

capture the attention through something that's close to the consumer's heart, which is their

health and well-being, and then grow the awareness of the pieces that are also really foundational

to our business, like the sustainability of having compostable packaging

and the regenerative practices going to enable us to tend to our planet for the long haul.

Welcome to Care More Be Better, a podcast for people like you who care about the social impact

of conscious companies and everyday heroes.

Hear inspiring stories from those who put people in planet before profit and personal gain.

You'll learn how you can make a difference. Vote with your dollars and get involved today.

Here's your host, Karina Belizei.

Welcome to Care More Be Better, a podcast for people like you who want to regenerate

our planet, our communities, and our collective future.

It's through our partnership with ForestPlanet.org that we've now planted more than 33,000 trees.

That's one for every new subscriber and newsletter sign up. So if you haven't already,

head over to care more be better.com and subscribe to our newsletter. You can also follow us on

Apple Podcasts, YouTube, Spotify, or wherever you listen. It's each small action just like this

that helps us green our world together. Today I'm joined by a guest who is living proof

that business can be a force for good. Madeline Haman, co-founder of Pacha, a company

reimagining what bread can be through regenerative agriculture and sprouted sourdough

...