Breaking Barriers in Mobility: Exploring the Dynamic Shift Led by Whill

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 28 November 2023

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ever struggled with finding just the right mobility device for yourself or a loved one? Join us for a riveting conversation with Justin Gagnon, VP of Business Development at Will, a company that's transforming the mobility industry. We kick off by exploring the inspiring origins of Whill, founded by Satoshi Sugie, who decided to take matters into his own hands when a friend lost his mobility. The result? A line of innovative products including models like CI, C2, F, and pioneering autonomous technology that's now being embraced in airports worldwide.As we weave through the story of Whill, you'll get an exclusive behind-the-scenes peek at their strategic business and marketing approaches. Learn how they've successfully driven product adoption, from engaging demonstrations and trials in airports across the US, to unique product displays at industry shows. They're even reaching out to venues like zoos and botanical gardens, allowing people to rent and experience their products firsthand. Plus, we'll unfold their journey in the global market, their advocacy for mobility access, and their commitment to creating products that provide freedom, regardless of laws or regulations.But that's not all. We'll also delve into the philosophy that fuels Satoshi Sugie, and his mantra that's steering Whill forward. We'll reveal the significance of the company's logo and how it emulates the freedom and independence they aspire to offer their customers. Join us to gain insights into the branding and business strategies of Will, their impact on careers, and the revolutionary changes they're ushering into the mobility industry. Trust me, you don't want to miss this eye-opening episode!Visit WHILL's autonomous solutions page to learn more: https://whill.inc/us/autonomous-solutions/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:18.0	It is my pleasure today to have Justin Ghanwa. I might have pictured that, so sorry Justin,
0:20.0	on the program.
0:22.0	Justin is VP of business development at Will.
0:25.4	So let's talk about Will, and then I want to go back
0:29.0	and start on your background.
0:30.8	What is Will?
0:32.1	Well, we're a mobility device manufacturer, so a very innovative company when it comes to mobility equipment, power wheelchair, scooters, that type of stuff.
0:43.0	And we're also getting into more mobility as a service areas as well.
0:47.8	We have an autonomous solution that we're now launching at some airports, which is really exciting exciting and getting into other venues just
0:54.4	to provide you know short-term rentals of mobility equipment for folks that just need you
0:59.4	know a little help a little extra help getting around big large menus.
1:03.2	Yeah and mobility is such an issue with not just what we think of as elderly people
1:09.9	who might have mobility issues but people of all ages and abilities, right? I don't want to say disabled.
1:15.8	So will you please talk about how did we'll get started and what was the impetus behind it?
1:21.6	And then what was the impetus behind it and then what was the impetus behind the product expansion and I'd love to hear more about the work that you're doing in airports and with venues.
1:29.0	Sure, yeah, really, really great sort of founding story. Our founder and CEO's Sui Sotoshi started the company in Tokyo, in Japan.
1:38.4	He had a friend who was losing his mobility, got to the point where at one point he told
1:45.1	Sugi he's he's having trouble even getting to the grocery store which is only a
1:48.5	couple blocks away from him. So Sugi decided you know well let's try to, well, let's try to find a piece of mobility equipment that can get you out and sort of give you that freedom and independence that you're used to.
2:01.0	So they went out to fight a product and they couldn't find something that worked for him
	...

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