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Earn Your Happy

Breaking All The Rules and Creating A Celebrity Worn Jewelry Brand with Drew Ginsburg, Founder of DylanLex

Earn Your Happy

Lori Harder

Entrepreneurship, Business

4.82.8K Ratings

🗓️ 25 September 2024

⏱️ 60 minutes

🧾️ Download transcript

Summary

Have you ever wondered how to turn your unique talents into a brand that captures the attention of global superstars like Beyoncé and Taylor Swift? In this episode, I’m joined by Drew Ginsberg, the founder of DylanLex. She shares how to build a business that reflects your creativity and attracts your dream clients. We dive into strategies for finding your creative flow, breaking away from traditional business norms, and staying true to your vision. Plus, Drew reveals how Rihanna sliding into her DM’s skyrocketed her brand. Tune in to build the life and business of your dreams, balancing your creative passions with the demands of entrepreneurship. Check out our Sponsors: Quince - Go to Quince.com/earn for free shipping on your order and 365-day returns. BetterHelp - Get 10% off your first month at BetterHelp.com/LORI today. HelloFresh - Get FREE breakfast for life at HelloFresh.com/freeearn. Found - Try Found for free at Found.com/EARN. HIGHLIGHTS 00:00 Meet Drew Ginsberg, Founder of DylanLex. 05:15 What made you lean into creativity in your business? 10:00 Ways to block out distractions and focus on what makes your work stand out. 18:00 The time Rihanna slid into Drew’s DM’s and how it impacted her business. 25:00 How to pivot without losing momentum. 30:00 How to build personal connections with your customers online and in-store to build a loyal customer base. 35:00 Advice on trusting yourself, handling business challenges, and finding balance. 43:30 How your childhood creativity shapes the way you create and express today. 45:00 What is something on your bucket list you want to experience in the next 5 years? RESOURCES Use code: EARNYOURHAPPY24 to save 10% on your own DylanLex pieces HERE  Get glōci HERE Use code: HAPPY at checkout for 25% off! Text DAILY to 310-496-8363 for daily manifesting affirmations, journal prompts, and motivation. Sign up for GrowthDay - https://www.growthday.com/lori?via=harder Watch on YouTube - @LoriHarder My book: A Tribe Called Bliss FOLLOW Follow Drew: @dylanlex Follow me: @loriharder Follow Earn Your Happy: @earnyourhappy Follow glōci: @getgloci Girlfriends & Business: @girlfriendsandbusiness

Transcript

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0:00.0

Big shout out to my sponsors this week on this episode. We have better help for 10% off. All you have to do is go to better help.com

0:08.7

forward slash lorry. Hello Fresh wants to give you free breakfast for life at hello fresh.com

0:14.6

forward slash free earn and found wants you to try it for free at found.com forward

0:21.6

slash earn and quince wants you to go to quince

0:24.8

com forward slash earn for free shipping on your order and 365 day returns.

0:31.6

riana like the singer,

0:34.0

reached out to me on Instagram and was like, I need this.

0:36.0

Were you like, is this a real account?

0:38.0

Cut to me looking at one of the cameras.

0:40.0

I didn't have anything at that point.

0:42.0

And I was like,

0:42.6

holy I got to go.

0:43.6

Like I have to make something right in this moment.

0:46.4

She's so talented and she now has like all of these brands

0:50.0

because she really does sell a lot.

0:52.4

But I remember I sent her pieces

0:55.6

and she wore them like all week long,

0:57.7

but with like sweatpants, with like whatever

1:00.0

she wanted to wear.

1:01.7

And I was like, this is it. That's like your brand. It was so perfect. It was like she understood like how these pieces were meant to be worn.

1:13.0

Hey everyone,

1:14.0

Hey everyone, welcome back to the show.

...

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