I'm Katie, president of social curator, and you're about to hear a powerful segment from one of our most transformational conversations on the Jasmine Star Show, a conversation with entrepreneur and business coach James Wedmore.

Now, this episode gets right to the heart of something we all wrestle with, and that's failure.

Jasmine opens up about how she wants to find herself by her failures, and James unpacks why that narrative is not only false, but one of the biggest reasons so many

entrepreneurs stay stuck. If you've ever felt like you were the failure, not just that

something failed, this conversation is going to challenge you, empower you, and shift the

way you see your role as a business owner. Let's jump right on into it.

My whole life, I had defined myself by my failures. And I never defined myself by what I thought was

success. So I met James and during the first year, he told me there is no such thing as failure.

You're simply learning a lesson.

And I want to say, I really wish, like what I want to do, James is be like, I heard it.

My life changed and I was never the same.

But it took a couple of years for you to really reprogram like what that was. Can you help us, like, for people

who say, I don't want to do this because I don't want to fail, or I have failed in the past,

or worse, I'm a failure. How then do we change that narrative? Yeah. Well, I want to take a step back,

because I think it'll create another context for the context you've created for this episode. So you can

almost hear what Jasmine and I are saying from like two different vantage points. There's a lot

I'm doing behind the scenes that Jasmine still doesn't know that I was doing with her and the

other members. I'm a contrarian by nature. And how that serves me in working with clients is that what we have to

understand is that there's a reason why success is not common for entrepreneurs. It's becoming more

common. But it's not traditionally. You hear most people fail. Most people don't make it. And we have to

start looking at why. And there's a lot of reasons, but what we can pinpoint or the angle I take on it

is this is based on what we would like to call your model of the world.

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