Break Free from the Code Controlling You

The Hard Way w/ Joe De Sena

Spartan Races

Fitness, Alternative Health, Health & Fitness, 792700

4.7 • 870 Ratings

🗓️ 22 April 2025

⏱️ 21 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, Norman Wolfe reveals the hidden “psychic DNA” that silently drives your decisions, relationships, and business outcomes. Once you understand it—you can rewrite it.

Learn to rewrite the internal stories holding you back

Break through the barriers that block execution and growth

Hack your brain’s natural resistance to change

Turn failure into a foundation for lasting success

Whether you're a CEO, entrepreneur, or simply striving for personal growth, this episode gives you practical tools to decode unconscious patterns, lead meaningful change, and overcome resistance—so you can think bigger, lead smarter, and become truly unstoppable.

Timestamps:

00:45 Meet Norman Wolfe

01:22 Norman’s Career Journey

04:09 Becoming a Consultant

06:14 What Stops Leaders from Executing?

10:20 How to Shift Organizational Behavior

13:53 The Fast Eat the Slow Slogan

15:44 Norman's Personal Relationship Story

18:11 Rituals & Scaffolding for Change

19:02 How to Reframe Resistance

21:35 How to Connect with Norman

22:44 Final Thoughts

Connect to Norman:

Facebook: https://www.facebook.com/norman.wolfe.5

LinkedIn: https://www.linkedin.com/in/wolfe

YouTube: https://www.youtube.com/channel/UCbnRB_fX-9ZKMf5hvCwHLKg

Twitter/X: https://twitter.com/nswolfe

Grab the first three chapters of Norman’s book—completely free! www.quantumleaders.com/podcast/

Get the book on Amazon

https://www.amazon.com/Living-Organization-Transforming-Business-Extraordinary/

Transcript

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0:00.0	If you make the right plans and you give your commitment to it, things will be successful.
0:06.0	It's recognizing that and they're making choices.
0:09.0	So having the scaffolding to support the decisions is really critical.
0:13.0	It's always overcoming the resistance that brings us progress.
0:17.0	So it's a beautiful path.
0:19.0	Welcome to the Hardway podcast with Joe DeCena, founder and CEO of Spartan Races.
0:24.5	We're teaching you how to overcome your obstacles in your life the same way we teach our 10 million plus Spartans to overcome obstacles on the course.
0:32.2	With insight from the smartest, most accomplished experts from every corner of the world.
0:36.5	Get ready to elevate your life today.
0:38.3	Joe Descent, CEO and founder of Spartan, host the Hardway podcast.
0:43.3	Have my buddy Norman Wolf on the line here.
0:46.3	He is the founder of Quantum Leaders and written a book called The Living Organization.
0:52.3	Do I get that right? You got it, Joe.
0:55.2	All right.
0:55.9	Welcome aboard.
0:56.9	Thank you.
0:57.4	It's a pleasure to be here.
0:58.5	I'm always interested people like yourself that are leading leaders, right?
1:02.9	Folks that are out there grinding and rolling up their sleeves and trying to build businesses like myself.
1:07.8	Where do leaders of leaders come from?
1:10.2	Like, where did you grow up? Well, I grew up in
1:12.4	Brooklyn, New York. So, of course. Yeah. What can you say? I grew up in Brooklyn, New York,
	...

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