Hey, welcome back to Keep Ahold of CEO. I'm your host, Ellen Yin. You probably notice that we

didn't publish a new episode on the podcast this week. So I wanted to pop in real quick and explain

what this pause in our programming is all about, what you can expect moving forward. I'm super

excited because we are moving forward into a different podcast show format.

So we're still going to be bringing you interviews with the best and brightest in business,

all of the guests that you know and love. You're still going to get those interviews on a

weekly basis. But we are structuring the show in a different format to give you the maximum

value and to really bring a different format to give you the maximum value and to really

bring a different type of content to the business podcast space that we haven't seen done

very much before. So instead of doing kind of more of an open-ended interview or an interview on

a person's expertise, our interview is actually going to be centered around a specific case study.

So, for example, I actually just recorded the first two interviews in this new format with

our guests earlier today. So you'll be hearing from Gwen Lane, as well as Benton Crane,

who is the CEO of Harmon Brothers. And Gwen's episode, for example,

is on how she invested $100,000 to get back $1 million. And then Benton's episode is how their

ads agency was able to use video marketing to take a company from $1.5 million in sales to $23 million in sales over the

course of a single year. So as you can see, both of these are very specific case studies.

And we're going to be breaking down what that look like behind the scenes, any tactical

strategies that you can apply to your businesses today. And because I know you guys love,

you know, like my income reports that I share every quarter, these episodes are going to be

very data and tactics and numbers driven. And I think it's just going to allow us to go much

deeper on one specific campaign or strategy or project that worked really well.

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