Hey there, and thanks for listening. We want to know more about our audience. So stick around at the end of the episode to hear about how you can provide feedback and potentially walk away with a $75 gift card.

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There is a trial.com.uk.uk slash try. There's a trial run taking place over a type of digital wallet for data. Consumers are in control,

and they can sell their data to the highest bidder. From American Public Media, this is Marketplace Tech.

I'm Nova Saffo.

This trial run is taking place in Brazil. It's the first country to try something like this on a national scale. Here's the concept. Give participants a data

wallet, a de-wallet, they call it. And as people go about their lives, buy something at a store,

surf the web, data accumulates. Others bid to purchase that data, and consumers decide if to sell

and for how much. Will this bring in serious cash?

Will it promote data privacy?

Maybe, maybe not.

It's a pilot program right now that'll inform a bill that could become law.

To find out more, I spoke with Sao Paulo-based journalist Gabrielle de Rose.

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