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The Bottom Line

Brave or Naive?

The Bottom Line

BBC

Society & Culture, Personal Journals, Business

4.6606 Ratings

🗓️ 14 July 2016

⏱️ 28 minutes

🧾️ Download transcript

Summary

Is escaping the rat race always a good idea? Many people dream of giving up the day job to start their own business - and we often hear about the success stories. But does everyone have what it takes? Evan Davis and guests compare the dream and the reality.

GUESTS:

Luke Johnson, Entrepreneur and Founder of Risk Capital Partners

Paula Fry, former Director, Fashion Seeker UK

Sarah Meredith, Sole Trader, Rock Cakes

Deirdre Critchley, former Director, Jammy Cow

Producer: Elizabeth Cassin.

Transcript

Click on a timestamp to play from that location

0:00.0

Hello, I'm Evan Davis and thank you for downloading this program. In this edition of the bottom line,

0:05.6

we're looking at what happens when you give up the day job to start your own business.

0:11.6

Hello and welcome to the program. If you have been bitten by the entrepreneurial spirits,

0:16.5

if you've sat at your desk dreaming of handing in your notice to start your own business,

0:21.5

if you think you have a craft that you can sell, if you hate the nine to five job, the treadmill, the routine,

0:27.4

submitting to the orders of others at work, then listen on.

0:30.9

Today we're looking at those who pursued the aspiration of going it alone.

0:36.4

You've probably heard of the stories of people living their dream,

0:40.5

but the fantasy and reality often conflict, as we are now going to hear.

0:46.1

We're not here to propagandise on behalf of the dreamers.

0:49.2

Quitting the rat race has its advantages,

0:51.2

but it also comes with its own burdens.

0:53.5

And I'm with four guests who've all experienced going its alone with very different outcomes.

0:59.4

So let me introduce those guests, meet them all.

1:02.4

My first guest is Paula Fry.

1:04.8

Paula, what was your experience?

1:07.0

So I was over 15 years in the city, in banking and I left to start my own vintage fashion and consignment shop and now I'm back in the city.

1:20.8

I've sold my business and I'm back in corporate life.

1:24.3

Okay, full circle on that one.

1:26.1

My second guest, Deirdre Critchley, Deirdre, your story.

1:29.8

Well, I too worked in investment banking and had a long career there. I left in 2007 to set up

1:37.7

my own jam-making business called Jammy Cow, which unfortunately coincided with the worst recession

...

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