Jess, we're back for another episode of serial streamers.

And this time we're going to talk about the documentary about the basically the clothing

retail chain that's basically had like a chokehold on, you know, preteens, teenagers,

young, young women. Like I've even even seen, like, some of the younger

Kardashians wearing it and stuff like that. But it's Brandy Melville. And the documentary,

what's it called Brandy Hellville, the cult of fast fashion. So we're going to get into that

documentary. And what I will say is it's like right away when you said that you wanted to cover it. I was like, oh, yeah, I'm aware of Brandy Mailville. Not because I shop there. Like I probably would not fit into anything in that store, but also it's just I am way too old for that. I'm way too perimenopausal for that store. I know. I need well, I need Lane Bryant and Ann Taylor and I need very...

In Kirkland fashion. Thank you. Thank you. Thank you. But it's, I knew about it because Drew,

my middle child, who you know very well, she's 22 now. So I want to say that it was either in late

middle school, very early high school, that that store had a chokehold on her.

She's like the age group, I think, when it came out, because it's having a resurgence right now.

Yes. Which is crazy. I know. The local CPK that's like, that's been there forever. It's gone and now it's going to be a new. Oh, my God, not the CDK. And it's huge. Yeah, God, I love their pizza. I need their barbecue chicken salad. I know. But anyways, I think it missed our generation. It's perfect for your daughter's generation, but now I think it's like still,

you know, um, it's relevant. And I didn't know that. Like I literally thought that it had its day.

And maybe that's because I'm not raising a daughter that's in the age group that would be shopping

at Brandy Melville. Like Drew has moved on from that. Stevie's only 11, so she's not

into it. So it's like, I just thought it like came and went. But I learned from this documentary, like it is still alive and kicking. And based on what we're going to talk about today, like the controversy surrounding the store, it's crazy to me that like people, people just don't give a shit. No. Like, no, I still need my brandy melville.

Like, it's a cult.

I know.

I know.

It's crazy.

And when it got popular, they said, I think, in like, 2009. Yeah. And it's almost like came out the same when like Instagram was getting big. That makes sense. Like they really utilized Instagram. So I think that was a big part of their success in the beginning and continued success.

I even went on their IG last night.

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