Brands with a Conscience, with Nicholas Ind, Professor and Author

Your World of Creativity

Mark Stinson

Arts, Education, Marketing, Design, Business, Self-improvement

5.0 • 45 Ratings

🗓️ 13 November 2020

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

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Summary

Nicholas Ind is a Professor at Kristiania University College in Oslo, Norway. He is also a Visiting Professor at ESADE, Barcelona and Edinburgh Napier University. He was a founder member of the Medinge Group – an international branding think tank.

In this interview, Nicholas also draws upon his international experience as a consultant for organizations in FMCG, arts and culture, nonprofit, finance and fashion. He has worked on projects for adidas, Telia, Mexx, British Council, Foreign and Commonwealth Office, Unilever, The Economist Group, Wallenius Wilhelmsen, Telenor, The Swedish National Theatre, VSO, and Unicef.

Nicholas is the author of thirteen books including The Corporate Image (1990/1992) – selected as a business book of the year; Terence Conran – The Authorised Biography (1995); The Corporate Brand (1997); Inspiration (2004), Living the Brand (2001/2004/2007), Branding Governance (2007), Meaning at Work (2011) and Brand Together (2012), Brand Desire (2016) and Co-creating Brands (2019). He is also the editor of Beyond Branding (2003), Brands with a Conscience (2016) and Branding Inside Out (2017).

Nicholas has a BA degree in English Literature and History, an MBA and a PhD from the European Graduate School. He is a former Director of the Design Business Association, a member of the advisory board of Corporate Reputation Review, the editorial board of the Journal of Brand Management and is the European Editor of European Business Review.

Learn more about him at http://nicholasind.com/

Connect with him at https://www.linkedin.com/in/nicholas-ind-a90ba23/

Transcript

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0:00.0	Well, hi everyone, it's Mark Stenson, and you found our podcast unlocking your world of
0:07.2	creativity.
0:08.2	This is the podcast where we talk to leading creative talent all over the world to give you inspiration you can use
0:15.1	for your own creative projects and really the ideas and connections and opportunities
0:20.4	to produce your creative work and get it out into the world.
0:24.0	We're talking today with Nicholas End.
0:27.0	He's a professor at Christianna University College in Norway.
0:31.0	It's great to have you with us Nicholas.
0:33.4	Thank you it's very nice to be here too.
0:35.4	Unlocking your world of creativity with Mark Stinson. creativity.
0:45.0	Nicholas, End, you really bridge the gaps between a theoretical, what I would call the university professor approach to creativity and the practical
0:55.9	application of what does this all mean in business and in commerce and I and I really
1:01.0	like that you overlap those two things.
1:03.5	Yeah, well, for a long time I was a practitioner, so I had 30 years of being a design
1:08.0	consultant to branding consultants, so I worked with this for a long time.
1:11.2	Then I had the urge to do a PhD for no particularly good reason just than I thought it would be fun to do actually and that sort of led me to becoming an academic.
1:20.0	So I've made a transition from one to the other but I think have a sort of a foot in both camps as it were.
1:24.4	So I always like to start off our podcast by asking, you know, is there a creative project?
1:29.4	I mean on your desk right now on your desktop that you know it's coming to the end of your day
1:33.6	there in Oslo what have you been working on these days? I'm part of a sort of
1:38.1	collective a think tank called Medinger which is an organization that works to try and encourage
1:45.8	brand owners to think about their responsibility not only to customers but
	...

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