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Here We Are

Brands + Social Behavior

Here We Are

Shane Mauss

Science

4.81.1K Ratings

🗓️ 11 September 2019

⏱️ 88 minutes

🧾️ Download transcript

Summary

This week Shane talks with Assistant Professor of Marketing at The University of Cincinnati, Ryan Rahinel. They get deep into brand marketing and how it motivates us and how brands affect how we live our lives. Charity Of The Week - http://www.nokidhungry.org Please visit our sponsors: The Great Courses www.thegreatcoursesplus.com/hereweare https://Libro.fm is the first audiobook company to make it possible for you to buy audiobooks directly through your local bookstore. Offer code: hereweare for 3 months for the price of one.  Outro Music - The Long Hunt http://thelonghunt.bandcamp.com/album/all-paths-lead-to-here   Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Sky Pines Avenue.

0:04.0

Welcome to the show everybody.

0:06.0

I'm so excited.

0:07.0

I just finished my great courses plus class called Why You Are Who You Are

0:12.3

Investigations into Human Personality. why you are who you are investigations into human personality

0:14.6

personality research one of my favorite topics so accessible this is the

0:19.1

single most accessible class that I have ever taken I think that anyone could listen to it. I

0:25.4

think that you could play it to a friend or spouse or family member or whatever and

0:30.4

they would immediately grasp these these topics even if they've never had any

0:36.1

interest in science or anything before and it's really just such a fantastic

0:42.2

subject I like having a few different classes going on at once and I feel

0:47.1

like I make novel connections that way and then remember things better. But this class that I I finished it just had me thinking so much I've

0:55.7

been kind of struggling with my organizational skills and kind of fell out of my

1:00.7

exercise and so I'm gonna talk a little bit about this in the in the

1:03.8

bonus content of the show but just understanding the different aspects of your

1:08.2

personality that drive different behavior different levels of say conscientiousness is like an easy kind of broad one but really

1:15.3

digging into how like in my case low levels of conscientiousness have really negatively affected my life. I have a lot of

1:25.8

things going with me. I'm a fairly smart guy. I'm pretty creative. I'm I'm

1:30.3

pretty ambitious. I'm an adventurous person, but I am not a very responsible and organized person I take too many risks in life and and I just gamble with myself and my well-being and my livelihood too much and

1:49.7

you know it makes for an interesting life but just thinking about those aspects of my personality

1:55.8

and hearing about you know the kind of common personality traits that others have and what leads to that, some of the genetic

2:04.7

underpinnings and really a lot of what happened in your upbringing, different

...

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