This is it. The world, as you know, it is over. Completely done. It's not about to be over. It's over.

Some of the scientists who helped build AI are now sounding the alarm.

I was selling AI as a great thing for decades, and I was wrong. I was wrong. There is a longer term existential threat

that will arise when we create digital beings that are more intelligent than ourselves. We have

no idea whether we can stay in control. While others say that AI will usher in unfathomable abundance,

I've always believed that it's going to be

the most important invention that humanity will ever make.

This really will be a world of abundance.

And among these fears and these fantasies,

we seek the story of our future.

Listen to the last invention

on Apple, Spotify, Amazon Music,

or wherever you get your podcast.

Welcome to our brand with Donny Deutsch. I'm Donnie Deutsch, and this is the podcast dedicated to a simple premise that everything is a brand. Every athlete, every celebrity, every entertainer, every product, every corporation, every person. We're all brands, brand this set of values. We do two things on the show. We have a big interview that we drop every Tuesday. Next week, it's Kevin O'Leary from Shark Tank. He's got a lot to say about a lot of stuff really bright guy

interesting guy politically we don't line up but should be an interesting discussion and today we do

what we call our brands in the week these are the brands of the shaping the zeit guys who's up

who's down let's get right into it uh brand enough for stephen colbert and brand down for

uh Brendan Carr from the FCC.

Ridiculous story.

You know, he was supposed to have on, he did have on Colbert, Representative James

Tilarico, a real up-and-comer who's running for Senate in Texas.

And CBS basically said to Colbert, you can't air that because you have to give free time to other,

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