Welcome to our own brand with Donnie Deutsch. I am Donnie Deutsch and this is the

podcast dedicated to a simple premise that everything is a brand today

Every personality every celebrity every athlete every political party every company every product everything is a brand you're a brand if you got a brand. You're a brand because you're putting out

images of what you're about, what you stand for, and what you believe, what's important to you.

So we do two things on the show. On Thursdays we drop our big interview with a big

personality, but their own personal

brand. This week it's the great George Stephanopoulos. He's got a new book out

the situation room which is a must read. We're going to talk to him. He's a good friend

and one of the smartest guys in any room that he's in. And today we're dropping what we call our

Brands of the Week. These are the Brands that are shaping the Zeitgeist, who's up, who's down, and let's get right into it.

So this is a special in the history of brands. This is the

greatest brand down of the last 40 years and it goes to Rudy Giuliani.

Rudy Giuliani who of course was America's mayor, was a hero at post 9-11, is now a joke.

He was served at his 80th birthday party with indictment over the election interference with

Arizona electors. We know what he's been doing for Trump. We've seen him with

the shoe polish running down his face, but a new low. There is actually a commercial out now for something called p picture on the coffee saying you buy the coffee if you believe in truth

justice and democracy okay that is not a joke that is our biggest brand loser

in the history of on-brand with Donnie Deutsch, it goes to Rudy Giuliani.

Brenda for Biden in his decision

to be offensive on the debates and come out

and basically say, look, make my day Trump debate me and really set it up

that the debates would be in his best interest not in front of a crowd just so

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