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Head to the Times.com forward slash students today. So, I am Donnie Deutsch and this is the podcast dedicated to a simple premise that everything is a brand today every personality every athlete every entertainer

every corporation every company every product every movement, all brands, a brand instead of values.

And we do a couple of things here.

First we do a big personality that we interview about their own personal brand and that breaks on Thursdays and this week's to be David Costable wags for billions

He's great brilliant actor really entertaining guy. I think you're gonna really enjoy him and then we do our brands of the week, which brands are up, which brands are down, which are shaping the zeitgeist,

and that's what we're going to do today, because it's Tuesday and we drop it on Tuesday,

so let's get right to it.

...