Welcome to Armbrough with Donnie Deutsch.

I am, of course, Donnie Deutsch, and this is the podcast that is dedicated to a simple premise

that everything and everybody is a brand, every athlete, every celebrity, every entertainer,

every corporation, every product, everything's a brand.

We do two things on the show.

We do a big brand interview with our big personality.

Next week, we have our big interview with Kevin McCarthy, the forum speaker of the house.

It's an interview I did a couple weeks ago before, LA, so we didn't cover that.

But we get into a lot of other interesting things.

And today we do our brands of the week.

These are the brands that are shaping the zeitgeist.

Who's up, who's down?

Let's get right into it.

First off, a big brand down for Trump.

Sending the military in L.A. was not necessary.

It was something that Trump was waiting to do.

This is something that he has been enamored with wanting to use the military.

He wanted to do it in Ferguson.

The Mark Millies of the world stopped him from doing it.

He doesn't have those people around him now.

I saw an ad that was particularly scary and depressing from Homeland Security, basically

basically the picture of Uncle Sam saying,

...