Welcome to our brand with Donnie Deutsch. I am Deutsch. And this is the podcast dedicated to a simple premise

Everybody and everything today is a brand every personality every athlete every celebrity every politician every company every corporation every product every movement every religion everything is a brand we do two things on the show first we do a big personal interview

with somebody about their own personal brand this week it's the editor-chief of New Yorker magazine, David Rehnnick, brilliant guy.

Along with the New Yorker, they've published a January 6th book.

He's got a lot to talk about, he wrote the forward for it, and he's one of the most brilliant people in the

universe I love talking to him and of course today on Tuesdays we drop what we call our

brands of the week these are the brands that are shaping the zeitgeist which brands are up

which brands are down let's get right to it. Brand unchanged for

Biden. It's interesting. This really comes off the and it really is what it shows is that there's a brand

nobody cares about these documents. President Biden's approval rating remains mostly

unchanged despite of American's disapproving the way he handled the discovery of classified documents, but it didn't change anything.

The Associated Press found 41% of U.S. adults approve of Biden's performance in President,

two points lower than the 43 recorded in December.

That comes in as almost 40% of respondents say they disprove how Biden handled the classified

documents.

So it's really not moving the needle much at all as far as the documents think.

People don't think the documents.

They don't like the way you handle. Obviously, they don't like the documents. They don't like the way he handled. Obviously they don't like the way

Trump handled it, but it doesn't seem to be affecting him. Brand down on how Americans feel about

the state of the Union. This goes coming right into Biden's brand to the Union address.

GALP's mood of the nation poll from January

finds that only 23% of Americans

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