Welcome to Arm Brand with Donny Deutsch.

I'm Donnie Deutsch and this is the podcast dedicated to the premise that everything

is a brand.

Every celebrity, every athlete, every entertainer, every corporation, every product,

every politician, everything is a brand.

You're a brand if you have a Facebook page or an Instagram page. Of course, what is a brand? The brand is a set of values. So it's the way you project yourself and what you stand for. So we're all brands. We do two things on the show on Tuesdays today. We drop our brands as a week. And on Thursdays this week, our big interview is with Jonah Platt. I've got a lot to talk about, about the state of Jews in the world right now. He's been a real activist, and obviously we're going to get into a lot of important issues. But today we do our brands of the week. These are the brands of the shaping the zeit guys. Who's up, who's down? Let's get right into it. Brand down, and this is an important one for AI voice cloning scams. They're

targeting families. There's been over a billion dollars lost in the last year, according to the

FBI, on AI-related scams. And here's the scam you've got to be really careful, particularly

of your parent. There's a technology now where basically you can go on TikTok or Instagram,

lift off somebody's voice. You know, you're actually a kid's voice. And then through a process of voice giving you can talk into a phone and it translates to the whatever you're saying into the kid's actual voice. It's called voice skinning. It's really frightening. So you can get a call and it sounds exactly like your kid saying, I'm lost, I need money, please send me, whatever it is. So have a safe word with your kid because this is a really frightening thing. You know, we talk so much about AI and we talk about the positives and there's such a dark end, so many dark on the bellies. This is one of them. Brand now for Ferrari, Their first electric car, dumb idea, not doing well.

There's some, you know, you have to understand a brand.

Obviously, electric cars are here and they're important.

But when you buy a Ferrari, you're buying it for the, for the driving, the real raw thing,

the stick shift, all that goes with it. And I don't think clearly they don't.

The price is 640 grand.

They designed in partnership with Johnny Ive.

He's Apple's legendary former chief designer.

He's buying the iPhone, the IMac, and the Apple Watch.

It's called the Loose.

It's basically goes zero to 60 under two and a half seconds.

But it's not doing well.

Ferrari stock fell on the news.

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