Branding vs Direct Response | Ep 505

The Game with Alex Hormozi

Alex Hormozi

How To, Education, Entrepreneurship, Business

4.9 • 4.8K Ratings

🗓️ 2 March 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Slow and steady marketing wins the race. Today, Alex (@AlexHormozi) talks about the key difference between Branding vs. Direct Response, the opportunity to maximize your value, and how slowly building your brand will set you up for success in the long run.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(0:20) - Main difference between Branding vs Direct Response

(3:02) - Branding can be a potential opportunity for maximizing value.

(5:59) - It’s very rare to find a “Direct Response” company these days

(9:13) - Give people the words that describe your brand instead of redefining it yourself

(13:24) - There aren’t enough older people to pass on their advice

(15:29) - Goodwill compounds faster than revenue

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(This episode is a re-run. Original airdate was March 24, 2022)

Transcript

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0:00.0	What's going on everybody?
0:01.0	I'm bringing some more books, but I wanted to say that if you haven't checked out $100
0:03.8	million dollars offers, I would definitely suggest that you start there.
0:06.3	I've gotten some solid feedback and it couldn't be happier with this number one ranking
0:09.9	on Amazon for direct marketing and over 5,000 five star reviews.
0:13.8	So thank you guys so much for that.
0:15.2	It's 164 pages.
0:16.2	I really can help you out.
0:17.8	It takes about four hours to get through.
0:19.6	Check it out on Amazon.
0:20.6	The Kindle book is 99 cents.
0:22.5	The audiobook is as low as they'll let me put it on fourth.
0:24.7	So I think it's 12 bucks.
0:26.2	So enjoy that and let's start the podcast.
0:29.2	But the longer you delay the ask, the bigger the ask can be.
0:36.4	Welcome to the game where we talk about how to get more customers, how to make more
0:39.0	progress, how to keep them longer and the many failures and lessons we have learned along
0:42.5	the way.
0:43.5	I hope you enjoy and subscribe.
0:45.8	In this video I want to break down the difference between branding and direct response
0:49.5	marketing and why not deeply understanding the differences, costing you millions and
0:53.6	millions of dollars in ultimately the amount of money that you probably want to make.
	...

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