Branding, Recruiting, & Attracting Referral Partners
Loan Officer Freedom
Carl White
4.9 • 753 Ratings
🗓️ 5 October 2022
⏱️ 47 minutes
🧾️ Download transcript
Summary
In this episode, Carl is joined by industry icon Kelsey Soares where they discuss "branding" that actually works. They discuss using social media to "warm up the crowd" so that no call is a cold call.
For the last 9 years, Kelsey Soares has recruited multi billions of dollars to AnnieMac as an industry leading Market Developer & National Business Development Manager. In 2021, she hit an all-time high of 1.2 Billion. Kelsey & her team work directly with the Top 1% of mortgage loan officers across America. She builds proven customized growth plans specific to desired pace & life balance for each loan officer. She supports the flow of creating massive generational wealth, with a primary focus on building billion dollar regions. Her speciality is educating others on AnnieMac’s Acceleration Blue Print so they can achieve massive levels of community impact, legacy building & financial security. Schedule a time and TalkToKelseyHere
For more ways to overcome hurdles in the mortgage business, schedule a call here with our team and we will map out ways to jump right over them!
Transcript
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| 0:00.0 | Hey, everybody. This is Carl White, broadcasting from the library here in the secret |
| 0:09.7 | headquarters of the Mortgage Marketing Animals slash Freedom Club headquarters. And you're |
| 0:16.2 | listening to Loan Officer Freedom, number one podcast in the world today for loan officers. And all because you knew |
| 0:21.8 | that someday I'd be interviewing the great Ms. Kelsey Suarez. And today is that very day. Kelsey, |
| 0:30.2 | how in the heck are you doing, my friend? Oh, thank you for having me, Carl. It's always a wonderful day |
| 0:36.1 | when I get to chat with you and |
| 0:37.7 | truly just love what we do. I think that's something you and I both truly have in common. |
| 0:43.9 | And it's special to be able to admire our work and the people we work with. And thank you for having me. |
| 0:50.5 | Well, it's good. It really is. It's always, I always enjoy talking with you. And so the topic |
| 0:56.5 | we're going to do today, and it might likely change as in the middle of the conversation, as it |
| 1:02.4 | frequently does with you and I, we just start talking and something we end up going down a rabbit |
| 1:07.4 | hole, which is not a bad thing. You know, the one thing that you have, you have a very large following. |
| 1:15.3 | Like there's, and you're a real humble person, you would never say this, right? |
| 1:18.4 | But you do. |
| 1:19.4 | You have a very large following. |
| 1:21.9 | You work for, what, just give everybody, give everybody, like, if they've been hiding under rock. |
| 1:28.9 | Who is Kelsey? |
| 1:30.0 | All right. |
| 1:30.7 | Cool. |
| 1:30.9 | Cliff Notes version. |
| 1:31.7 | Here we go. |
| 1:33.1 | So Kelsey has been with Annie Mack now, |
... |
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