Branding Genius
Seriously...
BBC
4.1 • 885 Ratings
🗓️ 22 February 2019
⏱️ 29 minutes
🧾️ Download transcript
Summary
Who owns Shakespeare? The English? The tourist industry? The world? Branding and Graphic Designer Teresa Monachino goes in search of the 21st century phenomenon that is William Shakespeare and uncovers his contradictory brand values, with the help of a distinguished cast: Rev Dr Paul Edmondson from the Shakespeare Birthplace Trust, Nick Eagleton and Katharina Tudball from SuperUnion Greg Doran, Artistic Director of the Royal Shakespeare Company Vikki Heywood, Outgoing Chairman of the Royal Society of the Arts Chino Odimba, Writer Professor Michael Dobson, The Shakespeare Institute Duncan Lees, Warwick University Michael Pennington, Actor, Director, Writer and Founder of the English Shakespeare Company Alicia Maksimova, Filmmaker Wind up Will Producer: Ellie Richold.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | This was an impregnable fortress. The only way you get out was in a wooden box. |
| 0:05.0 | The controversial maximum security prison impossible to escape from. |
| 0:09.0 | And one of the duties of a political prisoner is the escape. |
| 0:12.0 | The IRA inmates who found a way. of a political prisoner is the escape. |
| 0:12.5 | The IRA inmates who found a way. |
| 0:14.5 | I'm Carlo Gableer and I'll be navigating a path |
| 0:19.5 | through the disturbing inside story of the biggest jailbreak in British and Irish history. |
| 0:25.0 | The narrative that they want is that this is a big achievement by them. |
| 0:28.5 | Escape from the maze, listen first on BBC Sounds. |
| 0:35.0 | BBC Sounds. BBC Sounds, music radio podcasts. |
| 0:40.0 | Hey there podcast listener, I'm Alex Kratoski. We'll get to the show in just a second |
| 0:45.2 | but I wanted to quickly tell you about the digital human, the podcast which |
| 0:50.0 | explores what it means to be human in the digital age. So if that sounds like |
| 0:54.4 | your kind of thing come check us out. Subscribe to the digital human |
| 0:58.2 | exclusively on BBC Sounds. |
| 1:02.4 | Hi I'm Riana Deli sounds. |
| 1:08.0 | Hi, I'm Riana Dillon, and this is seriously. No matter where you are, get ready for a listening delight from BBC Radio 4. |
| 1:14.0 | Here we are at the cusp of an adventure into Shakespeare's birthplace. |
| 1:19.0 | So if you come this way we can walk to our exhibition famous beyond words. |
| 1:25.0 | Shakespeare is one of the most remarkable global brands of the 21st century. |
| 1:30.0 | He's been called the Coca-Cola of canonical culture and although those outside the world of |
| 1:35.2 | advertising find the term distasteful the word brand just means a personality attached to a thing. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from BBC, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of BBC and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.

