Branding for Artists with Mariana Durst [147]
Art Juice: A podcast for artists, creatives and art lovers
Louise Fletcher/Alice Sheridan
4.8 • 1.1K Ratings
🗓️ 4 January 2022
⏱️ 53 minutes
🧾️ Download transcript
Summary
This week, Louise is joined by brand strategist and web designer Mariana Durst. Mariana specialises in working with artists to develop their brands, create compelling copy and graphics, and build effective websites. Having worked with all kinds of artists she has a unique perspective on the challenges and rewards of a strong brand. In this conversation, we discuss what it means to have a brand (and why we all have one even if we don't know it). We also dive into the questions you can ask yourself to identify and refine your own artist brand, and Mariana shares some of the mistakes she sees artists make. If you would like more people to see and/or buy your art, you won't want to miss this episode.
Mentioned
Mariana's website: https://www.deskanddesign.com/ (scroll down for the free branding masterclass)
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Credits: "Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License
Transcript
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| 0:00.0 | it's hard sometimes to hone in on of alljus. This is, generous and humorous conversations to feed your creative soul and get you thinking with me, Louise Fletcher and today I am joined by a special guest, Mariana Durst. |
| 0:33.6 | Hi Mariana. |
| 0:34.8 | Hi, Louis, so good to see you again. |
| 0:37.9 | Mariana is a web designer, copywriter, brand strategist. Have I missed anything? Square space expert, mentor, |
| 0:50.3 | mentor, coach, teacher, she is the whole package when it comes to artist branding. |
| 0:57.0 | And so when Alice and I were talking about discussing this subject and thinking about who to talk to, there was really only one person to invite on. |
| 1:05.6 | I met Mariana last year when she did my branding and redesigned my website and she did |
| 1:12.8 | did fantastic job but I was also very interested to look at the |
| 1:16.8 | examples of other websites she's made for other artists and to see |
| 1:21.0 | the vast difference between them because that really tells you that this person is developing unique brands rather than just putting a template together that works for everybody. |
| 1:32.0 | So I thought she'd be the perfect person to discuss this topic with. But before we get on to our main topic of artist branding, we always generally, if it's Alice and I, we chat about what we've been up to in our week. |
| 1:45.3 | But I wanted to ask you, what does an average week look like for you? |
| 1:51.9 | Because you wear so many different hats hats what kind of things do you do in a normal week? |
| 1:57.0 | Oh, what an interesting question. Well, right now I'm taking the entire month of December off, which is really exciting. |
| 2:04.3 | I made that decision a couple of years ago and I've been planning intentionally to take this month off. |
| 2:10.3 | So luckily, it's just been very relaxing and beautiful. |
| 2:14.0 | But usually when I am working on a big project, |
| 2:18.0 | I don't like overlapping clients. |
| 2:21.0 | And so I can structure my month week by week really well and I know exactly what I'm going to be doing when because I value my time so much and I want to protect the other areas of my life where I need to be present like as a mother, as a wife and just in my life in general. |
| 2:42.0 | And so, um, and just in my life in general. |
| 2:42.8 | And so three out of the four weeks of the month, |
| 2:49.0 | you'll find me working at the computer, |
... |
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