Welcome to this edition of Build Your Tribe. Today is a quick tip Tuesday and it's going

to be a quick one and it's going to be a universal tip. It's going to help you regardless

of what stage you're at in your business development. Let's do it.

What is your personal brand? Have you ever thought about that? Like what is your brand?

It's such a strange question because it sounds like we're going to be shrink wrapped and

put up on a shelf. But I think it's important to think that way in terms of yourself as

a brand. It's important because it's number one can help you to not take things quite

so personal when somebody doesn't want what it is you have to offer. If you're thinking

about yourself as a product, it doesn't feel like they didn't want this thing because

I'm a bad person. They didn't want it because it wasn't the right fit. Today, I'm going

to simplify what it means to develop and understand your personal brand. There's so much

talk about this. I think we've really overcomplicated it. Get excited because it's really so basic.

It's so simple. You ready? Here you go. Your personal brand is professionally what people

can expect from you. It's what people have come to know you for and buy. That's it.

All right, guys. See you later. Just kidding. All right. And for those of you who are notetakers,

of course, you can write these notes down in your journal. But I want you to answer

these questions with me in your own handwriting. Remember to put me on pause. What do you wish?

What do you hope? What do you pray that people think of you for and what are you good for?

What do they come to know you for? A great example of this for me personally is when I got

a lot of notoriety from doing fitness infomercials. But that was like my 10th business. I'd had

many businesses before my fitness infomercials. But the infomercial made my name more recognizable.

Right. And a lot of people, that's their first introduction to me. So they assumed that

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