Brand Warfare, Bad Movies, and the Wet Boys | Jarred Taylor | Ep. 430
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Cleared Hot
4.9 • 11.2K Ratings
🗓️ 30 January 2026
⏱️ 106 minutes
🧾️ Download transcript
Summary
Jarred Taylor from Black Rifle Coffee is the second guest to sit down in the new studio, and we kicked this one off by talking about branding—what it actually takes to build something real, why most brands fail, and how hard it is to grow without losing the core of what made it work in the first place.
From there, things went where they usually do. We broke down movies and TV through a tactical lens, talked about what Hollywood consistently gets wrong, and then spent some time on the "Wet Boys"—Jarred's online aviation squadron that flies simulated demos, builds digital airshows, and uses their downtime to antagonize the Air Force Thunderbirds on social media.
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Transcript
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| 0:00.0 | Okay, got the red smoke. |
| 0:03.0 | Gun runs. North and south. |
| 0:06.0 | West of the smoke. |
| 0:07.0 | West of the smoke. |
| 0:08.0 | Okay, copy, west of the smoke. |
| 0:10.0 | I'm looking at danger close now. |
| 0:13.0 | Come on winter, baby. Give it to me. I need it. |
| 0:15.0 | You're cleared hot. |
| 0:16.0 | Copy, cleared hot. |
| 0:18.0 | Do you have cough due to cold? |
| 0:20.0 | Do you sound like a sick boy? No. Do you have pink eye? No. What's wrong with your eye? That's just a thing. Is this thing called pink eye? No, it's forever. Grab your mic because we're going already. Oh. I think. I don't know. Oh, here we. Great. I thought we were going to have some sort of... |
| 0:38.6 | What did you get in the corner of your eye and how did it get there? |
| 0:41.9 | I have thoughts. |
| 0:43.0 | My initial thoughts are it involves another man and we'll leave it at that. |
| 0:48.5 | When going to Cowspell, we become promiscuous. |
| 0:51.9 | When in Rome. |
| 0:52.6 | How was the VFW? |
| 0:55.0 | That's one of the nicest VFWs I've ever been to. |
| 0:57.5 | It doesn't feel like a VFW. |
| 0:59.7 | Did you notice it's missing one key thing, though? |
| 1:04.0 | Smokers. |
| 1:05.4 | Veterans. |
... |
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