Brand Management: Ep. 87

Tablet Studios

Tablet Magazine

Judaism, Society & Culture, Religion & Spirituality

4.6 • 1.5K Ratings

🗓️ 27 April 2017

⏱️ 63 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week on Unorthodox, we speak to the author of Donald Trump’s favorite book. Our Jewish guest is Danya Shults, the founder of Arq, a website and community inspired by Jewish culture. She tells us how her own interfaith marriage inspired her to help people “connect with Jewish life and culture in a relevant, inclusive, and convenient way,” and explains where—if anywhere—actual religion fits into the Arq universe. Our Gentile of the Week is Michael Knowles, managing editor of the Daily Wire and the mind behind the Amazon bestseller Reasons to Vote for Democrats: A Comprehensive Guide, which is a completely blank book. He tells us about the book’s unexpected success—he self-published it to get a rise out of his liberal friends—culminating in a Twitter endorsement from the president, and describes the stereotypes that dog a young conservative today. Sign up for for our weekly newsletter to get new episodes, behind-the-scenes photos, and more! Email us at Unorthodox@tabletmag.com—we'll share our favorite notes on air. This episode is brought to you by Harry’s. Go to Harrys.com and enter code UNORTHODOX at checkout to get a free post shave balm. This episode is also brought to you by PJ Library, a free book program for families raising Jewish children. Sign up at pjlibrary.org/unorthodox, and they’ll send you a free picture book each month until your child turns nine. Music: "Mikveh Bath" by Golem "I Need a Dollar" by Aloe Blacc "We Did It" by Dora the Explorer "Papa's Got a Brand New Bag" by James Brown "The Ballad of Eva Braun" by Noam Osband "Ricky Bobby" by Kenny Floreat "Unwritten" by Natasha Bedingfield

Transcript

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0:00.0	What better way to be proudly Jewish right now than with our book, the newest Jewish
0:06.2	Encyclopedia?
0:07.2	It's the perfect coffee table book for your proud Jewish home, and it covers everything
0:11.3	from Jewish history, pop culture pop culture holidays and of course food
0:14.3	all with our trademark irreverence and love our publisher is offering a special 20%
0:19.4	discount on newest Jewish and their entire Hanukk shop. So head to Artisan Books.com
0:24.0	and use the code unorthodox at check out.
0:26.5	That's Artisan Books.
0:28.2	Discount code, unorthodox, all caps.
0:32.4	Hey, my daughter Rebecca isn't in the studio anymore the way she was last week, so we can really let loose.
0:37.0	The swearing will be fast and furious, like the eighth sequel to that movie series.
0:42.0	So send the kids out of the room and we're off you
0:45.2	buy stickers like you have a great sticker book yeah I have a real great sticker
0:48.4	collection so you are nine but you're getting married I'm a permatween is actually the technical term.
0:53.6	Got it.
0:53.9	Hello Jews and others this is unorthodox. I'm Mark Oppenheimer joined as ever by
1:01.4	deputy editor Stephanie Butnik.
1:03.0	Hello?
1:03.6	Firmly ensconced in the second place in the announcements.
1:06.3	Thank you.
1:07.3	I appreciate it.
1:08.3	And coming in third, senior writer Leah Leibowitz.
	...

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