Brand Jude Bellingham
Business Daily
BBC
4.4 • 796 Ratings
🗓️ 14 August 2024
⏱️ 17 minutes
🧾️ Download transcript
Summary
As Spain's La Liga gets underway, we explore the global advertising appeal and earning potential of one of its newest football stars.
Jude Bellingham is a 21-year-old midfielder from England who plays for Real Madrid, and he's hitting the peak of his career.
The face of several brands, with major endorsement deals and more courting his attention, we explore his global advertising appeal, and how he might manage these partnerships while still focusing on his game.
Presented and produced by Matt Lines
(Image: Jude Bellingham holding the UEFA Champion's League trophy on 1 June 2024. Credit: Getty Images)
Transcript
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| 0:00.0 | Hello, welcome to Business Daily from the BBC World Service. I'm Matt Lines. |
| 0:07.2 | Today, I'll be taking a look at Jude Bellingham. |
| 0:10.0 | Jude Bellingham. |
| 0:10.8 | Jude Bellingham. Jude Bellingham. Jude Bellingham. |
| 0:12.8 | Jude Bellingham. |
| 0:13.6 | With the new La Liga season, about to begin, how will the 21-year-old follow up the success of his debut season, where he won both the league and the |
| 0:22.0 | Champions League. |
| 0:22.9 | It's very rare that a player will come in and settle at such a huge club with huge pressures |
| 0:27.4 | so seamlessly and so quickly as did Jude Bellingham. |
| 0:31.1 | In the space of just five years, he's gone from playing his first professional game |
| 0:34.8 | at his hometown club in England at the age of 16 |
| 0:38.1 | to being endorsed by huge brands like Adidas, Louis Vuitton and Kim Kardashian skims. |
| 0:44.4 | It actually propels the celebrity brand or the athletic brand much further to align with a brand like Louis Vuitton. |
| 0:51.7 | It's really a win-win on both sides. |
| 0:53.8 | So how does a footballer with the world at his feet go from sports star to global icon, |
| 0:58.7 | from millionaire to potential billionaire? |
| 1:01.3 | I would love to see Jude Bellingham be the next guy. |
| 1:04.4 | I think he's an athlete that could build a LeBron James style business if interested. |
| 1:09.0 | He's the best footballer in the world, so ipso facto, the best and biggest athlete in the world at the moment. |
| 1:15.3 | The rise and rise of Jude Bellingham, coming up on today's Business Daily. |
| 1:26.5 | Those were the scenes at the Green Duck Brewery here in Stourbridge near Birmingham. |
| 1:31.2 | As Jude Bellingham opened the scoring in England's first game at the Euros this summer. |
... |
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