Brand, James Brand

Under the Influence with Terry O'Reilly

Apostrophe Podcast Network

Cbc, Terry O'reilly, Advertising, Marketing, Under The Influence, Society & Culture, Pop Culture, Business

4.8 • 614 Ratings

🗓️ 19 April 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It was big news recently that Amazon is taking over creative control of the James Bond franchise.

So this week, we look at how James Bond has been employed to pitch products over the years.

From high-end watches, to beer, liquor and breakfast cereals, 007 has been busy.

And even the Bond villains have been hawking products.

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Transcript

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0:00.0	Did you know that if you subscribe to our But Wait, there's more option, you get a bonus story in every episode of Under the Influence.
0:10.4	But wait, there's more.
0:12.3	For the price of a cup of coffee every month, you get early access, so you hear every episode a full week before everybody else.
0:19.8	Plus, you enjoy that episode ad-free.
0:23.0	Tisk, tisk, and by subscribing, you support our podcast.
0:28.0	Just go to Apple Podcasts and subscribe to Under the Influences, but wait, there's more.
0:41.3	This is an apostrophe podcast production.
0:50.8	We're going to show you our big new studio baker.
0:52.3	Start the car!. Start the car!
1:00.6	Mama me, that's a spicy meatball.
1:02.3	What love doesn't conquer.
1:04.3	Alka-Seltzer will.
1:05.3	What a relief! You're under the influence with Terry O'Reilly.
1:21.4	The James Bond franchise is changing hands for the first time in its storied history.
1:32.4	Amazon MGM Studios is taking the creative reins.
1:36.6	While Eon Productions remain co-owners, it has sold creative control to Amazon.
1:43.1	Price tag?
1:48.3	One billion dollars. Big changes are afoot.
1:56.3	The last Bond picture, No Time to Die, talked a lot about DNA. So it made me think about the incredible Canadian DNA in the Bond franchise. To begin with, it is widely believed that author Ian Fleming
2:04.8	based his James Bond character on a Canadian spy named William Stevenson. Co-named Intrepid,
2:12.9	Stevenson was born in Winnipeg and was head of Allied intelligence during World War II.
2:18.8	He also established a secret commando training camp near Whitby, Ontario.
	...

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