Hey podcast, the GaryVee Challenge, hashtag GaryVee Challenge. That's right. I put out the huge deck.

How many pages are that 270? The deck I put out on my birthday is out there now and now I'm scared.

Why am I scared? Because people love consuming information but they hate doing the things in the

information. So we're doing the GaryVee Challenge. hashtag GaryVee Challenge. What does that mean?

I am now challenging you my audience to make content at scale. Use the hashtag GaryVee Challenge

in Facebook, in Instagram, in Twitter, in LinkedIn so that we can find your stuff and I'm going to

pick some winners in January of the people that have gone out and actually made making,

contextually making, making at scale. Please go do that, go check it out, looking forward to it.

Please enter doing OE's is better than reading.

This is the GaryVee Audio Experience.

What's up everybody and welcome back. Next up on the 2019 Top Podcast countdown, we have number five.

We're going to revisit a fire sit down that Gary gave for a 40s session back in June.

He talks about brand and how it's a single most important thing in a business. So make sure to hit

him up, let him know what you thought and I hope you enjoy.

I think my question is how do you work out how much you should spend on the content production

side. Everything you're doing on your personal brand, I even really touch my personal brand and

wear a content business ourselves versus work on product generating more revenue to fuel that

beast. My answer to that is as much as possible on the content side financially and time.

But not to over judge yourself if you're not doing it, that's fine. Like I don't dwell

but just so everybody understands like at the end of the day, brand is what wins.

It always has, it always will. It's how everybody makes a decision. Like literally you cannot imagine

how many decisions you're making on a daily basis solely on brand, nothing to do with sales.

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