Brand Building: Uses media and his festival to educate and reframe narratives about Africa.
Strawberry Letter
iHeartPodcasts
4.5 • 1.7K Ratings
🗓️ 2 September 2025
⏱️ 28 minutes
🧾️ Download transcript
Summary
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Dami Kujembola.
CEO and co-founder of Amplify Africa:
🎯 Purpose of the Interview
The interview aims to:
- Promote the upcoming African Festival in Atlanta (Sept 18–20).
- Highlight Amplify Africa’s mission to reshape global perceptions of Africa.
- Discuss the power of media, culture, and entrepreneurship in bridging the gap between Africa and the diaspora.
- Share Dami’s personal journey as an immigrant entrepreneur and cultural advocate.
🔑 Key Takeaways 1. Amplify Africa’s Impact
- Reaches 12 million people monthly across the US, UK, Brazil, and Africa.
- Has hosted 200+ global events, including the Afro Ball.
- Focuses on cultural storytelling, media, and education to combat stereotypes.
“I think it’s representative of the need of people right now. People are looking for strong, real connections.” — Dami Kujembola
2. The African Festival in Atlanta
- Dates: September 18–20, 2025.
- Location: Gathering Spot (opening reception) and Omni Hotel (main events).
- Features:
- Expo hall with 100+ businesses.
- Pitch competitions for startups and filmmakers.
- Cultural immersion: food, fashion, music, and film.
- Support from Atlanta’s mayor and local organizations.
“Atlanta reminds me of home… the energy is infectious, and the support for everything Black is powerful.” — Dami Kujembola
3. Challenging Stereotypes
- Dami shares his experience of being asked if there are lions in Lagos.
- Emphasizes the modernity and vibrancy of African cities.
- Uses media to educate and reframe narratives about Africa.
“I’ve probably never seen a lion in my entire life living in Lagos… It’s so metropolitan.” — Dami Kujembola
4. Nollywood’s Global Rise
- Nollywood is the third-largest film industry globally.
- Netflix and other platforms are helping African stories reach global audiences.
- Dami’s company partnered with Regal Cinemas for a nationwide Nollywood release.
“There’s a big emergence coming up from the continent right now with African talent doing amazing things.” — Dami Kujembola
5. Community and Collaboration
- Dami credits his success to community support and collaborative efforts.
- Amplify Africa is built by a diverse team representing multiple African countries and diaspora communities.
“It’s really the work of the community… people coming together and saying, ‘We want this to succeed.’” — Dami Kujembola
📌 Notable Quotes
- “Stop reading other people’s success stories and start living your own.” — Rushion McDonald (Host)
- “Our goal is to make our world smaller… so if you’re in Atlanta, we want you to feel like you’re in Lagos.” — Dami Kujembola
- “Your dreams are valid, regardless of your skin color.” — Dami Kujembola
#SHMS #STRAW #BEST
See omnystudio.com/listener for privacy information.
Transcript
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| 0:00.0 | This is an IHeart podcast. |
| 0:04.1 | Hi, I'm Risham McDonnell. |
| 0:05.7 | I host this weekly Money Making Conversation Masterclass show. |
| 0:08.8 | The interviews and information that this show provides are for you and everyone. |
| 0:12.3 | I'm talking about you. |
| 0:13.6 | It's time to stop reading other people's success stories and start living your own. |
| 0:17.9 | If you want to be a guest on my show, Moneymaking Conversation Masterclass, |
| 0:21.7 | please visit our website, moneymakingconversations.com, and click the Be a Guest button. |
| 0:26.8 | If you're a small business owner, entrepreneur, motivational speaker, influence, a non-profit. |
| 0:33.2 | Now let's get started. |
| 0:34.6 | My guest is the CEO and co-founder of Amplify Africa Inc., a leading African entertainment and media company in the U.S. |
| 0:43.9 | Under his leadership, Amplify Africa has averaged a digital reach of 12 million people monthly across the U.S., United Kingdom, and Brazil. |
| 0:53.7 | Notably, the company has organized over 200 events worldwide, including his acclaim, |
| 0:58.7 | Afrikan and Afro Ball. |
| 1:01.1 | He's on the show to discuss who he is. |
| 1:02.9 | We need to know who his brother is. |
| 1:04.2 | And the upcoming Afrikan Festival, Afrikan Festival in Atlanta, and how you can be a part |
| 1:10.3 | of this global experience. |
| 1:11.9 | Please welcome to Money Making Conversations, Dami Kujibola. How you done, Dami? I'm very well, thank you, man. I need to take you around everywhere I go so you can make interest for me, but that's dope. Yeah, thank you. Well, I appreciate, first of all, thank you for coming on the show. I heard about your event that's coming here in September. |
| 1:10.3 | Yes. September 18th to the 20th. First of all, thank you for coming on the show. I heard about your event that's coming here in September. |
| 1:28.8 | September 18th to the 20th. |
| 1:31.3 | It's Afrikan. |
... |
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