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Strawberry Letter

Brand Building: The first social media founder to create a mechanism where people could subscribe to people using in-app purchases.

Strawberry Letter

iHeartPodcasts

Relationships, Society & Culture

4.51.7K Ratings

🗓️ 10 March 2026

⏱️ 24 minutes

🧾️ Download transcript

Summary

Listen and subscribe to Money Making Conversations on iHeartRadioApple PodcastsSpotify, www.moneymakingconversations.com/subscribe/ or wherever you listen to podcasts. New Money Making Conversations episodes drop daily.  I want to alert you, so you don’t miss out on expert analysis and insider perspectives from my guests who provide tips that can help you uplift the community, improve your financial planning, motivation, or advice on how to be a successful entrepreneur.  Keep winning!

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Isaac Hayes III.


🎯 Purpose of the Interview

To highlight Isaac Hayes III’s entrepreneurial journey, his stewardship of his father’s legacy, and his creation of Fanbase, a Black-owned social media platform designed to empower creators and challenge the status quo of tech ownership and monetization.


🗝️ Key Takeaways 1. Legacy & Identity

  • Isaac Hayes III discusses the duality of carrying a famous name—both a burden and a blessing.
  • Early in his career, he used a pseudonym to avoid bias and prove his merit as a music producer.
  • Quote: “In the beginning, it kind of hurt you… down the line, it’s going to help you tremendously.”

2. Music Publishing & Ownership

  • He explains the difference between masters and publishing in music rights.
  • Publishing is like “musical real estate”—you own it until you sell it.
  • Quote: “As long as you hold on to that musical real estate, you own it forever.”

3. Social Media as a Business Tool

  • Hayes recognized the power of social media around 2008–2009.
  • He emphasizes how Black culture drives social media engagement but lacks ownership.
  • Quote: “Black culture elevates all infrastructures of entertainment, but we don’t own them.”

4. Fanbase: A Visionary Platform

  • Fanbase is a subscription-based social media platform that:
    • Doesn’t run ads.
    • Allows creators to monetize directly via in-app purchases.
    • Sends content to all followers without suppression.
  • Quote: “I’m the first social media founder to create a mechanism where people could subscribe to people using in-app purchases.”

5. Innovation & Influence

  • Fanbase pioneered features like gold verification badges and mobile subscriptions before major platforms adopted them.
  • Hayes asserts that Fanbase moves at the speed of Black culture, unlike competitors who mimic it.
  • Quote: “The only separator between us and them is capital.”

6. Political Impact

  • Hayes used social media to support political campaigns, including helping elect Atlanta Mayor Andre Dickens.
  • He views social media as a tool for civic engagement and community empowerment.
  • Quote: “Social media spreads messages through virality… it can create engagement and action very quickly.”

7. Investor-thon & Community Support

  • Fanbase raised nearly \$700,000 in 10 days through an equity crowdfunding event featuring celebrities and influencers.
  • Hayes stresses the importance of Black ownership in tech infrastructure.
  • Quote: “If we’re not owning infrastructures, we’re just contributing to other people’s wealth.”

🧠 Final Message

Isaac Hayes III is a visionary entrepreneur who blends legacy, innovation, and cultural empowerment. His mission with Fanbase is to create a platform where creators—especially from the Black community—can thrive, monetize, and own their digital presence.


#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

This is an IHeart podcast.

0:02.6

Guaranteed Human.

0:04.3

Welcome to my show.

0:05.6

I'm Rishon McDonnell, the host of Money Making Conversations Masterclass, where we encourage

0:09.8

people to stop reading other people's success stories and start planning your own.

0:14.1

Now, you don't want to miss an episode, so please take a moment right now to follow or

0:18.2

subscribe to Money Making Conversations Masterclass.

0:21.4

It's free.

0:27.0

You can follow me on IHeartRadio app, Spotify, Apple Podcasts, or wherever you listen to your podcast. New Money Making Conversation Masterclass episodes drop daily. I want to keep you on alert

0:32.9

because my guests provide tips on how you can uplift your community, improve your

0:37.0

financial planning, motivation, or advice on how to be a successful entrepreneur.

0:42.2

Now, let's get this podcast started.

0:43.9

My guest's career in business started in 2013 with him serving as president and CEO of Isaac Hayes Enterprises,

0:51.8

managing the name, image, likeness, brand, master's, and

0:56.4

publishing catalog of his sole icon father, the late Isaac Hayes.

1:01.7

He is also a visionary with the goal to change social media forever.

1:06.8

That vision is fan-based.

1:08.9

Please welcome the money-making conversation masterclass,

1:11.6

Isaac Hayes III.

1:13.0

How you doing, my brother? What's good? What's going on? How are you? Come on with that strong voice and my little raggedy voice. Come on, Isaac, don't do me like that, man. Don't do me like that, man. That strong, powerful voice, he just popped out of that. How you doing, sir? You're doing good.

1:26.2

I'm doing great.

1:26.9

Well, you know, I'm glad you came on the show because of the fact that, you know, we, we, it's been a period here like LeBron, his father, you know, Brony and LeBron's playing, and, and you get into this point where you, you have a famous name that you, that you were given. What, is there a burden or is there a blessing for you

...

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