Brand Building: She helps define a brand-based company’s reputation, not just its visual identity.

Strawberry Letter

iHeartPodcasts

Relationships, Society & Culture

4.4 • 1.6K Ratings

🗓️ 3 July 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter.

A public relations and event planning expert, and founder of Women in Media Global and AOI Events and PR (Affairs of Influence).

Here are some key highlights from the conversation:

🎙️ Guest Background

Danielle is a Spelman College graduate based in Miami, Florida.
She began her career in event planning and transitioned into public relations after working at Radio One in Philadelphia.
She founded Women in Media Global in 2012, impacting over 15,000 women and students globally.

📣 Strategic Communication & Branding

Emphasizes the importance of external communication and understanding the target audience.
Defines a brand as a company’s reputation, not just its visual identity.
Brand activations are described as experiential marketing efforts that create emotional connections with consumers.

💡 Marketing & Sales Insights

Advocates for niche marketing over trying to appeal to everyone.
Encourages small businesses to allocate 10–30% of profits to marketing.
Offers a six-week marketing and sales accelerator for startups and growth-phase businesses.

🤝 Client Onboarding Process

Offers a free discovery call to assess fit and understand client goals and pain points.
Works primarily on a retainer model for PR services.

🎧 Extensions of Her Brand

Hosts the WIM Speaks podcast, available on Spotify, Apple, and YouTube.
Uses platforms like Instagram and LinkedIn to connect and share her work.

#SHMS #STRAW #BEST

See omnystudio.com/listener for privacy information.

Transcript

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