Brand Building: She encourages clients to allocate 10–30% of profits to marketing.
The Steve Harvey Morning Show
iHeartPodcasts
4.5 • 2.2K Ratings
🗓️ 8 September 2025
⏱️ 37 minutes
🧾️ Download transcript
Summary
Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Danielle Jeter.
Founder of AOA Events and PR and Women in Media Global:
🎙️ Guest Introduction
- Danielle Jeter is a proud Spelman College graduate.
- Founder of Women in Media Global, impacting over 15,000 women and students since 2012.
- Based in Miami, originally from Philadelphia.
🧠 Entrepreneurial Journey
- Started in event planning and radio promotions.
- Transitioned into public relations after repeated client requests.
- Founded Affairs of ISIS Events, later rebranded to Affairs of Influence (AOA Events and PR) due to public perception issues with the name “ISIS.”
🔁 Rebranding Lessons
- Rebranding was prompted by client feedback and public confusion.
- Took a strategic approach: consultations, think tanks, redesign of all brand assets.
- Resulted in a more relatable and inclusive brand identity.
📣 Strategic Communications
- Focuses on external communications to connect clients with their target audiences.
- Emphasizes the importance of attention economy—competing with platforms like TikTok, Instagram, and podcasts.
- Advocates for short-form, impactful messaging.
🧩 Brand & Brand Activation
- Brand = Reputation, not just logos or colors.
- Brand activations create emotional connections through experiences (events, kiosks, partnerships).
- Smart activations happen where the audience already is (e.g., Formula 1, festivals).
❌ Common Mistakes
- Not budgeting for marketing.
- Trying to appeal to everyone instead of focusing on a niche audience.
- Ignoring feedback from clients or social media comments.
💼 Client Onboarding Process
- Free discovery calls.
- Intake form to understand goals and pain points.
- Services offered on a retainer basis.
- Encourages clients to allocate 10–30% of profits to marketing.
📈 Marketing & Sales Accelerator
- Danielle offers a 6-week accelerator program for startups and growth-phase businesses.
- Emphasizes the importance of marketing systems and sales strategy.
🎧 Women in Media Global & Podcast
- Created to address the lack of female representation in media.
- Hosts conferences and a podcast called The Woman Speaks Show.
- Available on Spotify, Apple Podcasts, YouTube.
#SHMS #STRAW #BEST
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Transcript
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| 0:00.0 | This is an IHeart podcast. |
| 0:04.1 | Hi, I'm Roshan McDonald. |
| 0:05.7 | I host a weekly money-making conversation Masterclass show. |
| 0:08.8 | The interviews and information that this show provides are for everyone. |
| 0:12.5 | It's time to stop reading other people's success stories and start living your own. |
| 0:17.5 | Now, if you want to be a guest on my show, Moneymaking Conversation Masterclass, |
| 0:21.6 | please visit our website, Moneymakingconversations.com, and click the be a guest |
| 0:26.5 | button. If you have a product, your small business owner, entrepreneur, or an influencer, |
| 0:31.9 | I want you on my show. So please go to Moneymaking Conversations.com and click the Be a Guess button. |
| 0:38.5 | Now, let's get started. |
| 0:40.2 | My guest is a proud HBCU graduate. |
| 0:43.3 | Through the platform Women and Media Global, she has impacted the lives of over 15,000 women and students worldwide. |
| 0:51.8 | Since 2012, women and media has provided a platform for women in media, |
| 0:57.0 | entertainment, and business, offering education, networking, and multimedia storytelling |
| 1:02.3 | opportunities to foster growth and collaboration. We will discuss her journey from |
| 1:07.8 | HBCU grad to visionary entrepreneur. |
| 1:15.3 | Please welcome to Moneymaking Conversation Masterclass, Danielle Geter. |
| 1:16.4 | How you doing, Danielle? |
| 1:18.5 | I'm doing great. |
| 1:19.3 | Good morning. |
| 1:21.5 | Thank you so much for having me today. |
| 1:23.6 | First of all, where are you based at? |
... |
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