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The Steve Harvey Morning Show

Brand Building: She emphasizes authenticity, storytelling in marketing and overcoming setbacks and how to scale a business

The Steve Harvey Morning Show

iHeartPodcasts

Society & Culture, Comedy

4.5 • 2.2K Ratings

🗓️ 12 September 2025

⏱️ 33 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey.

The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding.

🔑 Key Themes & Highlights

  1. Reviving an American Icon

    • Stephanie took over Stuckey’s in 2019, aiming to restore its legacy.
    • She discusses the challenges of rebuilding a brand that had lost its original assets.

  2. The History of Stuckey’s

    • Founded by her grandfather during the Great Depression in 1937.
    • Grew into a nationwide chain with 370 stores across 40 states.

  3. The Importance of Branding & Social Media

    • Stephanie leveraged LinkedIn and other platforms to rebuild brand awareness.
    • She emphasizes authenticity and storytelling in marketing.

  4. Business Strategy & Growth

    • Transitioned from outsourcing products to owning a manufacturing facility.
    • Expanded retail presence from 200 to 5,000 stores, including Hobby Lobby and Food Lion.

  5. Lessons in Entrepreneurship

    • Discusses the importance of adaptability, partnerships, and strategic decision-making.
    • Shares insights on overcoming setbacks and scaling a business.

📘 About Stephanie Stuckey
Stephanie Stuckey is an entrepreneur, author, and advocate for brand revitalization. She is dedicated to restoring Stuckey’s as a leading snack brand while preserving its rich history.

#STRAW

#BEST

#SHMS

 

Support the show: https://www.steveharveyfm.com/

See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

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0:04.4

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0:29.4

Lenovo, Lenovo. Bold ideas brought to life wherever inspiration strikes.

0:35.0

Hi, I'm Rishon MacDonald. I host this weekly money-making conversation Masterclass show.

0:39.5

The interviews and information that this show provides are for everyone.

0:43.0

It's time to stop reading other people's success stories and start living your own.

0:47.6

My guest is the chair of Stuckies, a began snack and candy company based in Georgia.

0:53.5

She's also the author of Unstuck, Reviving an American

0:57.8

icon. Please welcome to Money Making Conversation Masterclass, Stephanie Stucky. Stephanie, how you doing?

1:04.2

I'm doing great. Thank you so much for having me. I'm super excited. Great. I'm sitting in my optometry.

1:10.2

Get my eyes checked, okay. I looked out on the table. You own the front cover of, what is it, the Georgia Farm Bureau Magazine. And looking good with your stucky hat on. And I went, oh my God, this is my girl. I got that toddler. I got a collar. And you answered. And now you're on my show we're being interviewed about your brand because we I think we made like in 2021 I was

1:32.6

just starting out I mean I look back on when I first talked to you and who I was

1:38.3

really new well you took over control of the brand in 2019 that's right into 2019

1:43.9

and we're talking about this brand right here. Yeah. These are the cookies that the pecans that changed my day. They're so yummy. And sometimes I used to always tell them to me and I'll buy them online. I go, stop, stop. Because they're addictive, right? No, don't stop. Don't stop. Yeah, we don't care. Yeah, we want them to be crack-or-licious.

2:02.6

Yeah, yeah.

2:03.6

That's the whole point is that you have to buy them.

2:06.6

You know, Stuck-in has been in my family.

...

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