Brand Building: She emphasizes authenticity, storytelling in marketing and overcoming setbacks and how to scale a business

Strawberry Letter

iHeartPodcasts

Relationships, Society & Culture

4.4 • 1.6K Ratings

🗓️ 27 May 2025

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey.

The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding.

🔑 Key Themes & Highlights

Reviving an American Icon
- Stephanie took over Stuckey’s in 2019, aiming to restore its legacy.
- She discusses the challenges of rebuilding a brand that had lost its original assets.
The History of Stuckey’s
- Founded by her grandfather during the Great Depression in 1937.
- Grew into a nationwide chain with 370 stores across 40 states.
The Importance of Branding & Social Media
- Stephanie leveraged LinkedIn and other platforms to rebuild brand awareness.
- She emphasizes authenticity and storytelling in marketing.
Business Strategy & Growth
- Transitioned from outsourcing products to owning a manufacturing facility.
- Expanded retail presence from 200 to 5,000 stores, including Hobby Lobby and Food Lion.
Lessons in Entrepreneurship
- Discusses the importance of adaptability, partnerships, and strategic decision-making.
- Shares insights on overcoming setbacks and scaling a business.

📘 About Stephanie Stuckey
Stephanie Stuckey is an entrepreneur, author, and advocate for brand revitalization. She is dedicated to restoring Stuckey’s as a leading snack brand while preserving its rich history.

#STRAW

#BEST

#SHMS

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Transcript

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