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Strawberry Letter

Brand Building: She emphasizes authenticity, storytelling in marketing and overcoming setbacks and how to scale a business

Strawberry Letter

iHeartPodcasts

Relationships, Society & Culture

4.5 • 1.7K Ratings

🗓️ 12 September 2025

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Stephanie Stuckey.

The chair of Stuckey’s, a historic snack and candy company. She shares her journey of revitalizing the brand, her family’s legacy, and the importance of entrepreneurship and branding.

🔑 Key Themes & Highlights

  1. Reviving an American Icon

    • Stephanie took over Stuckey’s in 2019, aiming to restore its legacy.
    • She discusses the challenges of rebuilding a brand that had lost its original assets.

  2. The History of Stuckey’s

    • Founded by her grandfather during the Great Depression in 1937.
    • Grew into a nationwide chain with 370 stores across 40 states.

  3. The Importance of Branding & Social Media

    • Stephanie leveraged LinkedIn and other platforms to rebuild brand awareness.
    • She emphasizes authenticity and storytelling in marketing.

  4. Business Strategy & Growth

    • Transitioned from outsourcing products to owning a manufacturing facility.
    • Expanded retail presence from 200 to 5,000 stores, including Hobby Lobby and Food Lion.

  5. Lessons in Entrepreneurship

    • Discusses the importance of adaptability, partnerships, and strategic decision-making.
    • Shares insights on overcoming setbacks and scaling a business.

📘 About Stephanie Stuckey
Stephanie Stuckey is an entrepreneur, author, and advocate for brand revitalization. She is dedicated to restoring Stuckey’s as a leading snack brand while preserving its rich history.

#STRAW

#BEST

#SHMS

 

See omnystudio.com/listener for privacy information.

Transcript

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0:00.0

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0:04.4

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0:07.7

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0:25.9

Shop now at Lenovo.com slash back to school. Bold ideas brought to life wherever inspiration strikes.

0:35.0

What I told people, I was making a podcast about Benghazi.

0:39.0

Nine times out of ten, they called me a masochist, rolled their eyes, or just asked, why?

0:45.6

Benghazi, the truth became a web of lies.

0:49.0

From prologue projects and Pushkin Industries, this is Fiasco, Benghazi.

0:54.4

What difference at this point does it make?

0:57.6

Listen to Fiasco, Benghazi, in the IHeart Radio app, Apple Podcasts, or wherever you get your podcasts.

1:04.7

Hi, I'm Rishan McDonnell. I host this weekly Money Making Conversation Masterclass show.

1:09.5

The interviews and information that this show provides are for everyone.

1:13.0

It's time to stop reading other people's success stories and start living your own.

1:17.7

My guest is the chair of Stuckies, a began snack and candy company based in Georgia.

1:24.0

She's also the author of Unstuck, Reviving an American icon. Please welcome to

1:29.6

Money Making Conversation Masterclass, Stephanie. Stephanie, how you doing? I'm doing great. Thank

1:35.4

you so much for having me. I'm super excited. Great. I'm sitting in my optometry. Get my eyes

1:40.8

checked, okay. I looked out on the table. You owned the front cover of, what was it, the Georgia Farm Bureau magazine. And looking good with your stuck your hat on. And I went, oh my God, this is my girl. I got that towel. I got a collar. And you answered. And now you're on my show. We're being interviewed about your brand because I think we made

2:00.9

like in 2021.

...

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