Brand Building Guide: Identifying Your WHY, Team Culture, Avoiding Burnout as a Founder, & More
The Dream Bigger Podcast
Siffat Haider
4.8 • 625 Ratings
🗓️ 22 April 2025
⏱️ 35 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
On today’s solo episode I am diving into the foundational elements of building a brand that lasts—starting with your WHY. I share why “wanting to work for yourself” isn’t enough, the reality of being your own boss, and what it really means to create something with purpose. From creating a strong product (not just strong marketing) to building a team rooted in trust, respect, and genuine connection, this episode is your guide to aligning your business with your values. I also get real about founder stuff: burnout, boundaries, and making sure you’re actually enjoying the life you’re working so hard to create. Enjoy!
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Transcript
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| 0:00.0 | The following podcast is a dear media production. |
| 0:03.9 | Hi, I'm Sif Heider, the founder of Farray. |
| 0:06.9 | I'm a wellness entrepreneur and digital creator, and this is my show, The Dream Bigger |
| 0:11.3 | podcast. |
| 0:12.4 | Listen, I love dreaming big, but you know what I love more? |
| 0:16.2 | Actually having the resources to make those big dreams happen. |
| 0:19.9 | And hey, dreams can sometimes be private |
| 0:22.2 | jets, but other times they can look a little something like having the best skin of your |
| 0:27.0 | damn life or starting a successful business or delving into spirituality. So on this podcast, |
| 0:33.7 | I chat with experts and thought leaders from different fields about their tips and |
| 0:37.8 | tricks on doing exactly that. So let's get right into it. |
| 0:45.3 | Hello, guys, and welcome back to another episode of the Dream Bigger podcast. So today, I'm actually |
| 0:51.3 | really excited about this solo because I am essentially giving you a very real guide to building a brand that you can build over the years. |
| 1:00.4 | What I mean by that is something that stands the test of time, that you're able to build sustainably. |
| 1:04.9 | And I have this conversation a lot with other entrepreneurs or people who are looking to start a brand and they're like, |
| 1:11.6 | well, how's Array so successful or how are you able to build Array, which is obviously a very |
| 1:16.5 | fast growing brand while also looking like you're really enjoying your life. And so I wanted to take |
| 1:22.1 | you through kind of the framework that you should have if you are either deciding to start a brand |
| 1:26.9 | or maybe you're in the |
| 1:27.6 | early stages because my thing for Array like both Nish and I was that we never wanted to build a brand |
| 1:34.3 | just to sell it. Okay. A lot of founders do this where, you know, their goal is to quickly build a |
| 1:39.6 | brand and then sell it and, you know, cash out. And by the way, if that's you, then good for you, |
... |
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