Brainstorming $100M Ideas with the $1B+ King of Brands

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.8 • 2.7K Ratings

🗓️ 8 October 2025

⏱️ 81 minutes

🔗️ Recording | iTunes | RSS

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Summary

Want the guide to spot $100M+ Product Ideas? Get it here: https://clickhubspot.com/hre Episode 754: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) brainstorm $100M ideas with Eric Ryan ( https://x.com/ericthomasryan ). — Show Notes: (0:00) My $1B product playbook (3:32) Look for a sea of sameness (9:31) Trend trips (15:27) Remix opposing ideas (22:46) Case Study: Olly (32:14) The State of Make (37:54) IDEA: A better Metamucil (44:34) IDEA: The SoulCycle of diners (55:57) IDEA: White label chicken (1:03:28) Holy Grail of Naming (1:06:23) IDEA: Gourmet Babybels (1:10:28) IDEA: fun shaped cheese (1:14:26) Commit and then figure ou — Links: • Method - https://methodhome.com/ • Olly - https://www.olly.com/ • Welly - https://www.getwelly.com/ — Check Out Shaan's Stuff: • Shaan's weekly email - https://www.shaanpuri.com • Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents. • Mercury - Need a bank for your company? Go check out Mercury (mercury.com). Shaan uses it for all of his companies! Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Transcript

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0:00.0	So we have with us today, the king of commerce, the Titan of Target, the big man of the brand, Eric Ryan is here.
0:09.6	I feel like I can rule the world.
0:11.8	I know I could be what I want to.
0:14.5	I put my all in it like no days off.
0:17.0	On the road, let's travel.
0:18.4	Never looking back.
0:19.3	You're the co-founder, the inventor of products that sit on a lot of people's shelves.
0:23.5	There's some in my kitchen right now.
0:25.3	Method soap, ali gummies that my kids have every day, wellie band-aids, and then your
0:31.4	investor and a whole bunch more.
0:32.9	So you are here and you're kind of the magic man when it comes to reinventing consumer categories.
0:39.4	So when we did our call before this, we agreed to do two things.
0:43.3	I said, I want to know your playbook.
0:45.4	How do you do this?
0:46.3	How do you go into the category and figure out which product to select and how to disrupt it?
0:50.5	And you have this like four-step process or whatever you outlined to me.
0:53.5	And the other thing is we agreed that we would each bring a couple of ideas of kind of half-baked ideas of brands that we think an entrepreneur could go do and we're going to kind pitch them back and forth to each other. We didn't tell each other beforehand. And so we'll see what we came up with. How does that sound? Amazing. That sounds great. And that is way too
1:10.9	kind of an introduction. So thrilled to be here. And I'm way too kind. Thank you.
1:16.8	How big were some of these businesses, just so we understand the magnitude here?
1:21.8	They are, they're both probably getting close to a billion-dollar brands now. But would you go in and see like
1:28.3	even 10 million of soap or vitamins sitting in a warehouse? That's where it always blows me away
1:33.7	of like how many units we actually move are these products and that are sitting in people's homes today.
	...

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