Experiencing art is a highly subjective experience.

What draws one person to a given work may completely turn off someone else.

There's a new exhibit called Brains and Beauty at the intersection of art and neuroscience,

and it explores just how our brains process these aesthetic experiences.

Stephanie Syreports from Scottsdale, Arizona,

for our ongoing look at the intersection of health and arts, which is part of our canvas coverage.

Geared or designed. On a recent evening in Scottsdale, a neuroscientist and a museum educator led a tour of an art exhibit exploring

the intersection of beauty and the brain.

Yes, that are being communicated.

On John Chatterjee with the University of Pennsylvania is a leader in the field of neuroaesthetics,

which examines how the brain experiences and responds to beauty.

Within the things our mind does, aesthetic experiences is one of the more important things.

We react to people based on how they look. We react to our environment.

So to me, this is a fundamental aspect of what it means to be human and something deeply mysterious.

The exhibit is a visual exploration of the field of neuroaesthetics and asks a meta question.

What is our brain doing when we look at art?

One of the things we're trying to do is to give people some tools with which to look at art

that is informed by our research.

And so this is where this idea of the aesthetic triad comes.

The aesthetic triad, he says, is a system for engaging with an artwork.

Sensory motor is the first, Emotion valuation is the next,

and knowledge meaning is the third. Now typically when you have an aesthetic experience, you're

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