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Boss Files with Poppy Harlow

Bozoma Saint John: Uber's Chief Brand Officer

Boss Files with Poppy Harlow

CNN

Business, Entrepreneurship

4.6538 Ratings

🗓️ 15 January 2018

⏱️ 57 minutes

🧾️ Download transcript

Summary

*BONUS* Bozoma Saint John joined Uber as Chief Brand Officer six months ago with a "personal mission" to build the company's culture and help turn it around after sexual harassment within Uber, numerous lawsuits and leadership shakeups. A former Apple and Pepsi executive, she shares how her strong Ghana roots inspire her work, and doesn't rule out a run for public office one day. Produced by Haley Draznin, CNN.To learn more about how CNN protects listener privacy, visit cnn.com/privacy Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

In this episode of Boss Files,

0:02.5

I feel like a hustler, like a, like a true hustler, like trying to make everything work at the same time by any means necessary.

0:10.9

Bozum of St. John, who's dubbed herself a super execumom.

0:15.7

She's Uber's chief brand officer and a big part of Uber's turnaround strategy following sexual harassment

0:22.5

at the company, a series of lawsuits, and leadership shakeups.

0:27.5

A former top executive at Apple, Beats, and Pepsi, she came to Uber six months ago, why

0:33.6

she says fixing the brand has become a personal mission. There was no room to think about the building of the culture.

0:41.5

The building of the platform was priority one.

0:45.3

And I think it's actually a big lesson for all future tech,

0:50.0

because our world isn't going to go backwards.

0:52.2

And why she says she can't let the women at Uber down.

0:56.2

Plus, why she scoffs at dressing the part and argues you have to be your full self,

1:02.9

always inside and out.

1:05.3

And on top of it all, she doesn't rule out a run for public office.

1:09.8

Here's my conversation with Bozema, St. John.

1:13.5

You have had quite the career, and you're a young woman, so you've had quite the career so far.

1:18.7

You're a mother to a wonderful eight-year-old girl, Leo. You're a proud woman, strong roots in your native Ghana.

1:25.4

You've just returned from three weeks there. You've gone from Beats to Apple to Uber. How do you describe yourself today?

1:32.6

Ooh, today. How are you feeling this Tuesday morning? I know, right? I feel like a hustler.

1:38.8

Really? Yeah, yeah, yeah. Like a true hustler, like trying to make everything work at the same time by any means necessary.

1:48.2

You know, that there's rarely anything that I look at that I want to do, that I'm like, eh, can't really get that done.

1:54.5

You've called yourself a super execu mom.

...

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