Hello everyone I'm Kimberly Adams.

Welcome back to Make Me Smart, where none of us is as smart as all of us.

I'm Kyle Rizdoll. Thanks for joining the pod. Today it is Tuesday the 16th.

No, it's the 12th of March. I don't know why I thought it was 16th. Sorry, it's written there right in front of me. I apologize.

Because I would like to make things go faster. Yes. We are going to talk

consumer activism today, boycotts and the like. They have been in the news

whether it's the war on Gaza to Doritos chips to beer I mean you

name it consumer discontent and consumer boycotts are trying to motivate a whole

bunch of change in this world and so we're going to talk about that and and how it

works right and how well it works.

Because it comes up all the time, but it's sort of unclear how well consumer boycotts actually work

and how social media has impacted consumer activism.

So here to make us smart about this is Braden King.

He's a professor of management and organizations at the Kellogg School of Management.

Welcome to the show. Thank you. I'm glad to be here. So first of all is this a real

phenomenon are we seeing more consumer boycotts these days than usual? Well it's not clear

if there are more but they're definitely more visible now because of social media at the ease with which people can get on any of these platforms and make a stir about a boycott is just greater today than it's ever been.

So it certainly seems as that there are more boycotts.

Are they working, do you think, generally speaking?

So how if they their working kind of depends on how we define at work.

Even I asked that question.

I knew it was too vague.

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