Welcome to another episode of Lurie Breaks It Down, a podcast where we dig deeply to connect the dots on the issues that shape our world.

I'm Lurie Daniel Favors, author, activist, attorney, and the host of the Lurie Daniel Favors show on Sirius XM's Urban View, Channel 126. If you like what you're about to hear, go ahead and give us five stars and then tell everybody that you know. And if you don't like it, just, child, keep it to yourself and pray our strength. Okay, thank you so much. Also, don't forget to check out my YouTube page, Lurie Daniel Favor's Media, where you should subscribe, like, and share because then you'll get notified when I post videos from my show, which I do just about every single day and when I go live with my YouTube audience. Here is today's latest and greatest breakdownable news. Do you guys remember why we're

boycotting Target? Like it's a whole thing. Like the entire community has sort of molded over,

disgusted, and largely we have been boycotting and avoiding Target. After Target made an

announcement right around the inauguration of Donald Trump's second term, that they were

drawing back on diversity equity and inclusion, they were going to be abandoning all of second term that they were drawing back on diversity equity

and inclusion. They were going to be abandoning all of the commitments that they had made to communities

of color, to disenfranchised communities. The black community had a collective response. And that

collective response was, oh, all right, you tried it. So what we're going to do is keep our dollars in our

DEI pockets if you

don't want to have diversity equity and inclusion in your stores you no longer want to value our

money considering we spend upwards of around 12 million dollars a day in Target or at least we did

spend around 12 million dollars a day in Target well then, all right, then what we going to do is

not spend our diversity, equity, and inclusion dollars in your non-diverse, equitable, or

inclusive location. Take a listen to this clip on CNN, just so we're all on the same page as to

how we got here. Let's take a listen. Blaming DEI, that's what one of America's biggest companies

is doing, as Target reported

a slump in sales, the CEO pointing fingers in part at what he called the reaction to the

updates we shared on belonging in January. Now, that statement is according to CNBC.

What the CEO is referring to was translated much more bluntly by one analyst who said,

quote,

Target is struggling after strategic missteps on DEI.

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